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A First Look At the Wing, the Ultra-Chic Women’s Coworking Space and Social Club Coming to Georgetown

Urban Marketing Group Staff



Any Instagrammer worth her salt is familiar with the Wing, the exquisitely designed coworking space and social club that launched in October of 2016 in Manhattan’s Flatiron District to instant cult status. I say “her salt” because this co-working space was developed for (and by) women, which helps explain the Wing’s booming popularity. Drop into its Instagram feed and the chic slideshow of velvet couches, brass lighting fixtures, and darling wallpaper may make you feel like you already know what the space is all about.

But it’s not just the beautiful midcentury modern furniture or Wes Anderson-esque palette that has made the Wing so successful. It’s the concept of promising to be just about anything a gal could need—a co-working space, a homebase, a lounge, a social club, a meeting space, a library, a spot just to drop in and change clothes—that has lured creatives and working women to apply in droves. The Wing even offers blowouts and spritzes of Chanel No. 5 (on the house, of course). Add to that already sweet formula the fact that, at a time when women’s marches and pussy hats have galvanized into a full-blown social movement, the Wing has cultivated a loud-and-proud feminist agenda. By 2018 the waiting list for the Wing had skyrocketed to 8,000, even as a second location opened in SoHo.

And now it’s coming to DC.

Renderings show an airy space with long worktables, cushy nooks, a dramatic skylight, and the brand’s signature color-coordinated built-in bookshelves.

Set to open sometime in March, the 10,000 square foot Georgetown site–the company won’t yet say what its exact address is–will be the Wing’s fourth location, following on the heels of a Brooklyn location. DC is the company’s first stop outside of New York.

Washington makes a lot of sense when you consider that at this moment, there are few other places where the Wing could have as much immediate impact. Influence and community are baked into its business philosophy: When key organizers of the Women’s March struggled to find headquarters in New York, CEO Audrey Gelman stepped in to offer up the Wing. The SoHo opening included a voter registration booth and the New York locations have hosted powwows ranging from a “Fuck Harvey Weinstein” community-building event to a lecture on Women in Journalism and an information session with the New York Civil Liberties Union. Go on the Wing’s website and you can buff up on your knowledge of the history of women’s social clubs and their roots in resistance all the way up to the ’70s, an association subtly reinforced by the Wing’s funky-retro capital “W” branding. Go to the Wing’s bookshelves and you’ll find a literal rainbow of literature by women. The Wing’s in-house magazine is appropriately titled No Man’s Land. The décor may be delicate and pink, but these ladies aren’t messing around.

Seating varies from couches and bistro tables to half booths, comfy chairs, and bleacher seating.

The Wing’s unyielding message makes sense if you consider Gelman’s history. With experiences in public affairs and politics, Gelman, a born-and-raised New Yorker, worked as Deputy Director of Communications to Comptroller Scott M. Stringer and more recently was the Senior Vice President at the strategic communications firm SKDKnickerbocker. She also worked on Hillary Clinton‘s 2008 presidential campaign, during which time she lived downtown in Logan Circle. Her experience during that time period made one thing clear: there was a gap in the market.

“I lived in D.C. twice, and if I’d had The Wing my quality of life would have been totally transformed,” Gelman told Forbes. ”I had a great experience” she tells Washingtonian, “but most of it was spent at my desk working.”

As for the list of members, like other markets, the Wing’s DC location promises to attract a who’s who of prominent female residents. For notable politicians or businesswomen who may not be able to regularly utilize such a public space, there are plenty of opportunities for collaborating on events through the Wing’s programming. In the past year alone, the Wing has racked up appearances from Senators Kirsten Gillibrand, Amy Klobuchar, and Heidi Heitkamp, activists Ilyse HogueMichelle Jawando, and Alyssa Mastromonaco, and journalists Katy TurAnnie KarniKasie Hunt, and Maggie Haberman.

Pendant lamps hang from an industrial ceiling.

The Georgetown location promises to be only slightly different from the New York locations of the Wing, catering to the community in small ways while maintaining the brand’s signature aesthetic. For one thing, the DC location will be equipped with a wellness room, perhaps nod to the growing popularity of nap spaces and meditation studios. It will also have a section of bleacher seating (visible in the above rendering) to help facilitate panels and talks. Adding new locations of the Wing means added appeal for different levels of membership, so that applicants can choose access to just one location, or pay extra for access to all the Wing’s locations—$2,300 and $2,700 annually, respectively.

Read full story at The Washingtonian

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A voice that could not be silenced

Urban Marketing Group Staff



Lonnie G. Bunch III, Museum director, historian, lecturer, and author, is proud to present a page from Our American Story, a regular online series for Museum supporters. It showcases individuals and events in the African American experience, placing these stories in the context of a larger story—our American story.

Her song and her spirit could not be silenced

World War I Croix de Guerre

Marian Anderson Sings Spirituals album cover. Recorded by Marian Anderson, 1956.

The great operatic contralto Marian Anderson is most often recalled for her brave and stirring performance from the steps of the Lincoln Memorial in 1939, after the Daughters of the American Revolution refused to allow her to sing from the stage of their Constitution Hall because of the color of her skin.

Less well remembered is the extraordinary life she led before and after that moment, in a career that took her from Philadelphia, the city of her birth, to New York City, the White House, and performances before royalty and in the great opera halls of Europe.

Anderson possessed a voice of power, grace, and extraordinary range. As Italian conductor Arturo Toscanini said, a voice like hers only comes along “once in a hundred years.”

And yet, like many African American singers of her era, Anderson faced discrimination in her own country.

After graduating from high school, Anderson applied to the all-white Philadelphia Music Academy, which refused to admit her. Undaunted, she continued to pursue her dream and, when she was 23 years old, Anderson beat over 300 competitors for the opportunity to sing with the New York Philharmonic Orchestra.

Soon after, she continued her studies in Europe, where her talent was quickly recognized.

In Europe, South America, the former Soviet Union, and elsewhere, she captivated audiences with performances in multiple languages, including operatic arias and songs drawn from the classical canon.

She also included traditional African American spirituals in her repertoire, sharing this important art form with the world.

By 1939, Anderson was an international sensation. Yet, when Howard University invited her to perform in Washington, D.C., the Daughters of the American Revolution denied her access to DAR Constitution Hall, the only auditorium large enough to accompany the throngs of anticipated fans. It would be Walter White, executive secretary of the NAACP, as well as Secretary of the Interior Harold Ickes and others who would seek to right this injustice by inviting her to perform at the Lincoln Memorial.

The air was cold on April 9, 1939—no favor to an opera singer. Anderson also was intimidated by the prospect of singing before the largest crowd she had ever faced. Yet she strode to the microphone and, with all her dignity and mastery, began her first song: “My Country ‘Tis of Thee.”

In many ways, Anderson was an unlikely hero. Off the stage, she was quiet and reserved. When asked to comment on the Daughters of the American Revolution and their refusal to let her perform, she characteristically demurred—preferring to let her performance speak for itself.

World War I Croix de Guerre

Ensemble associated with Marian Anderson’s 1939 Lincoln Memorial concert.

It did. 75,000 people heard her sing that morning, and before her retirement she would enthrall millions more. She would make her belated debut at the Metropolitan Opera in 1955, tour the world on behalf of the United States in 1957, and sing for the inaugurations of presidents Eisenhower and Kennedy.

After Martin Luther King’s speech at the 1963 March on Washington for Jobs and Freedom—which is celebrating its 55th anniversary later this month—Anderson captivated participants with her voice as she sang the spiritual “He’s Got The Whole World In His Hands.”

Eventually she moved to Connecticut, and at the end of her life she traveled to Oregon, where she lived quietly, occasionally accepting well-deserved honors, until her death at age 96.

At the National Museum of African American History and Culture, we have many treasured artifacts and exhibits from Anderson’s storied life. There is one of which I am particularly proud: the ensemble Anderson wore on April 9, 1939, when she sang to the conscience of the nation.

Although she wore a fur coat over her shoulders to fend off the cold, her jacket was bright orange with jeweled buttons that sparkled in the sun—a jacket befitting the icon she truly was. In 1993, with Anderson’s permission, the jacket was redesigned with new fabric and the trim that was on the original garment. We are honored to conserve and share the skirt as Anderson wore it that day.

If you have only ever seen black-and-white footage of her performance, I invite you to come to the Museum, see Marian Anderson’s dress, listen to her voice, learn more about her career, and experience a moment that transfixed and helped transform the nation. Join us as we celebrate the life and achievements of a great American hero.

All the best,
DD YE year end 1 signature
Lonnie G. Bunch III
Founding Director

P.S. There are all kinds of ways to be a leader. Marian Anderson chose to lead by example, and her talent, dignity, bravery, and selfless spirit remain an inspiration in a nation that once shunned her. Please help the Museum continue to celebrate the lives of leaders and heroes past and present by joining as a Member or making a donation today.

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Lezley McSpadden, Michael Brown’s Mother, Running for Office

Urban Marketing Group Staff



(CNN)Standing near the spot where her son was gunned down, Michael Brown’s mother, Lezley McSpadden, announced she is running for city council in Ferguson, Missouri.

“Almost four years ago to this day, I ran down this very street, and my son was covered in a sheet. It broke me, you know. It brought me down to my knees and made me feel crippled, as if I could do nothing else anymore,” McSpadden said Friday during a news conference.
“I learned to walk again,” she said, “and this is one of my first steps.”
Brown, then 18 and unarmed, was gunned down in 2014 by a white police officer while walking home from a convenience store. His death sparked nationwide protests, helped launch the Black Lives Matter movement and, now, has fueled his mother’s political ambition.
If elected, McSpadden would focus on community policing, economic equality and access to health care for all of Ferguson’s young children, she said. She’d also work to rebuild the relationship between the police and residents of the St. Louis-area city of about 20,000 people, nearly two-thirds of them African-American.

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Suicide survivor gets historic face transplant

Urban Marketing Group Staff



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