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Advertising & Media Support

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ADVERTISING your announcement within the right digital and/or print media channels with a captivating visual and great “call to action” is the best way to maximize your exposure.

Advertising secures the placement or presence of your message through payment.

This includes:

  • Newspapers
  • Magazines
  • Websites
  • Social media
  • E-newsletters
  • Mobile apps
  • Broadcasts (TV and radio)
  • Video streams (YouTube and Vimeo)


PUBLIC RELATIONS (PR) is “media support” and defined as the practice of managing the paper_boy-9739spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the general public.

In other words, it’s free exposure and coverage usually obtained through a press releases (and strong media relationships).

This is what separates it from advertising.

Public relations is perfect for announcements like:

  • The launch of a new product, service, organization, or office
  • Financial results
  • Events and awards
  • Disasters, strikes or organizational closures
  • Achievements and accolades
  • Dignitaries and celebrity participation or support
  • Community activities and engagement

View examples HERE.

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