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Master the Art of Instagram for Marketing with these 4 Tips

Jae Alan



When you look at Instagram, it appears to have the brightest future of any of the major social networking platforms. Not only is it popular, but it centers on the type of visual content internet users are looking for. Is your brand making the most of the opportunity to leverage Instagram as a marketing tool?

4 Things Top Brands Do on Instagram

Instagram gives businesses — small and large — the sort of access and visibility that was unthinkable in the past. It’s a free platform with ample resources and significant market penetration. But there’s a difference between maintaining a lazy profile and investing the time and resources required to really make some noise. Let’s check out some of the top things exceptional brands do differently:

1. Contests and Giveaways

Social media is meant to be interactive. If you’re treating it like a one-way street where you’re doing all of the talking, you have a skewed view of what Instagram is about. It’s intended to be a two-way channel where brands and followers interact. One way leading brands facilitate this seamless interaction is via contests and giveaways.

Holding an Instagram giveaway is relatively simple and extremely cost-effective. By following a basic structure, you can gain significant traction in a short period of time (while simultaneously encouraging the creation of user-generated content).

2. Content Consistency

Do you know what every successful Instagram profile has in common? They’re consistent. From the subject matter of the pictures to the colors and filters used, top accounts understand the need for consistency as it relates to brand integrity. How are you doing in this area?

“Post pictures that are congruent with your main theme. Avoid posts that are not 100 percent in line with your company and values,” digital marketing expert Neil Patel advises. “Pick a color palette that is similar to your company’s website and logo and use it for all of your photos. Also, make sure that you are using the same filter across all of your pictures. This will help your posts become instantly recognizable to your audience.”

3. Audience Engagement

We briefly touched on the importance of treating Instagram like a two-way street with contests and giveaways, but you need to be engaging your audience all the time. This looks different for every brand, but often involves things like asking questions, responding to comments, and encouraging audience participation. It certainly takes some extra time and effort to engage, but the brand loyalty it establishes is irreplaceable.

4. Hashtag Strategies

Hashtags aren’t just trendy, ironic little elements that people add to comments. Remember, hashtags exist as a method for organizing content and helping brands cut through the noise. If you want to reach beyond your current group of followers, a hashtag strategy can get you where you need to be.

When choosing hashtags, do your research and look for ones that are closely related to your niche and relevant to your audience. It’s also wise to throw in some branded hashtags as a way of being unique and memorable.

Develop Your Own Instagram Strategy

If you want to maximize the value of Instagram as a marketing tool, you need to create a strategy. In other words, there has to be some intention behind what you’re doing. Randomly publishing pictures with no rhyme or reason will have a severely limited impact and will likely prevent you from experiencing any sort of significant results.


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How to grow your business online

Jae Alan



The web offers each of us a tremendous opportunity to get our names and brands out to audiences around the world, but this creates a problem: With anyone free to build their own site, the web is saturated with them, creating stiff competition for a spot on that first page of a Google search. That’s why taking the time to understand the essentials of digital marketing is a must for anyone looking to build a business online, and with the Complete Digital Marketing Course, you can do so for $9.

This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you’ll get a complete education in building a robust, profitable campaign that will set either your business up for success.

You’ll create a WordPress website, and learn how to reel in email subscribers and produce copy that sells and increases search engine traffic. Plus, you’ll learn social media marketing techniques for YouTube, Facebook, and Twitter so that you can expand your reach even further.

The Complete Digital Marketing Course was on sale for $19, but it’s available at a new price drop today at $9.

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A New Necessity: Digital marketing is critical to business success in 2018 (and beyond)

Jae Alan



Perhaps the one question I hear more than any other is, “Dad, what are we doing this weekend?” The second is: “Does my business really need digital marketing?”

While the answer to the former question varies, the latter does not — it is always, “Yes, you definitely need digital marketing.” The reason for that is simple: Digital marketing has changed the way people consume information.

Advancements in technology, particularly mobile, have enabled people to look for and access the information they seek in entirely different ways. They’re doing their own research and forming their own opinions about your company before you or your sales team is even aware. As a result, the sales cycle is no longer linear — it has shifted or flipped sideways or been turned upside-down altogether. Prospects and leads are entering the funnel at different points, in different ways, for different reasons. The key to success today for every business — both B2Cs and B2Bs — is reaching these prospects, your potential customers, where they live.

It takes a team to make digital marketing work

The days of hiring one person or “promoting” an underperforming sales associate to oversee your in-house marketing are over. When it comes to executing and sustaining a successful digital marketing strategy, no one person can do it all. There are too many silos of specialized knowledge that have to be leveraged and integrated in order to be effective. It takes a team that not only understands digital marketing, but can integrate both digital and traditional services to give you the precise mix of solutions to build awareness, drive new leads, establish loyalty, gain market share, increase sales, and so on. Success today depends on having a talent arsenal in a variety of areas.

Truth be told, few companies can afford to hire in-house marketing experts in every area. It’s much more feasible for a company to find an outside resource that has all the necessary pieces of the puzzle in place. Either way, it’s crucial that all of these pieces work together.

Digital marketing can help you untangle the knot

Digital marketing, when done right, will put you on the fast track to success. It’s all about getting the right message to the right audience(s) in the right way. The following are three specific ways digital marketing can help your business.

Digital marketing helps you find “quality” leads

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Promotion Extensions: Google’s New Digital Marketing Superhero

Jae Alan



As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time.

As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary marketing challenge facing dealers is differentiating themselves in a sea of similar marketing.

We’ve known for many years that highlighting your current sales promotions and incentives in your ad copy is one way you can stand out from the crowd. Unfortunately, up until now there has been no easy and automated way to do this in your search ads.

Meet the AdWords extension

Google’s new promotion extension in AdWords is a quick and simple way to move special discounts and incentives directly into your ad copy on the search engine. The results are significant.

First, by adding timely offers into your paid search copy, you’re immediately differentiating your dealership from the 80% of dealerships that are simply running generic, cookie-cutter ads.

When your ads are different, they stand out. When they stand out, they get higher response rates. Higher response rates in turn lead to elevated positioning and lower relative costs per click.

In short, lots of good things happen when you differentiate.

Next, by adding promotion extensions, your paid search ads become more robust. They take up more real estate in the search engine results page (SERP), and they look different than other search ad extensions, adding to their value.

The added exposure and unique look are both increasingly important because more and more search results are being served via mobile devices.

Finally, you can easily manage promotion extensions within the AdWords editor to automate start and end dates. This seems like a minor detail, but is a game-changer for anyone managing a robust and comprehensive paid search campaign. This is especially true in the automotive industry, where rebates, promos, and incentives are very date-driven.

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