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Master the Art of Instagram for Marketing with these 4 Tips

Urban Marketing Group Staff



When you look at Instagram, it appears to have the brightest future of any of the major social networking platforms. Not only is it popular, but it centers on the type of visual content internet users are looking for. Is your brand making the most of the opportunity to leverage Instagram as a marketing tool?

4 Things Top Brands Do on Instagram

Instagram gives businesses — small and large — the sort of access and visibility that was unthinkable in the past. It’s a free platform with ample resources and significant market penetration. But there’s a difference between maintaining a lazy profile and investing the time and resources required to really make some noise. Let’s check out some of the top things exceptional brands do differently:

1. Contests and Giveaways

Social media is meant to be interactive. If you’re treating it like a one-way street where you’re doing all of the talking, you have a skewed view of what Instagram is about. It’s intended to be a two-way channel where brands and followers interact. One way leading brands facilitate this seamless interaction is via contests and giveaways.

Holding an Instagram giveaway is relatively simple and extremely cost-effective. By following a basic structure, you can gain significant traction in a short period of time (while simultaneously encouraging the creation of user-generated content).

2. Content Consistency

Do you know what every successful Instagram profile has in common? They’re consistent. From the subject matter of the pictures to the colors and filters used, top accounts understand the need for consistency as it relates to brand integrity. How are you doing in this area?

“Post pictures that are congruent with your main theme. Avoid posts that are not 100 percent in line with your company and values,” digital marketing expert Neil Patel advises. “Pick a color palette that is similar to your company’s website and logo and use it for all of your photos. Also, make sure that you are using the same filter across all of your pictures. This will help your posts become instantly recognizable to your audience.”

3. Audience Engagement

We briefly touched on the importance of treating Instagram like a two-way street with contests and giveaways, but you need to be engaging your audience all the time. This looks different for every brand, but often involves things like asking questions, responding to comments, and encouraging audience participation. It certainly takes some extra time and effort to engage, but the brand loyalty it establishes is irreplaceable.

4. Hashtag Strategies

Hashtags aren’t just trendy, ironic little elements that people add to comments. Remember, hashtags exist as a method for organizing content and helping brands cut through the noise. If you want to reach beyond your current group of followers, a hashtag strategy can get you where you need to be.

When choosing hashtags, do your research and look for ones that are closely related to your niche and relevant to your audience. It’s also wise to throw in some branded hashtags as a way of being unique and memorable.

Develop Your Own Instagram Strategy

If you want to maximize the value of Instagram as a marketing tool, you need to create a strategy. In other words, there has to be some intention behind what you’re doing. Randomly publishing pictures with no rhyme or reason will have a severely limited impact and will likely prevent you from experiencing any sort of significant results.


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For Hispanic Consumers, a Different Digital Divide

Urban Marketing Group Staff



s digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Early in the digital era, Hispanics did lag significantly in internet penetration. That’s no longer the case, though. We estimate that 82.8% of Hispanics will be internet users this year—with penetration differing just marginally from the 85.0% figure for the total population.

Hispanics were early adopters of smartphones. And though the population in general has caught up, smartphone penetration among Hispanics is a robust 69.1%, on par with that of black, white and Asian consumers. Hispanics have also adopted online social networks in large numbers, and we estimate that 65.5% will be users this year—slightly higher than the 60.5% figure for the total population.

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Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression – Check This Deal Out

Urban Marketing Group Staff



Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.

In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.

Business cards are a great way to leave a positive impression with someone, so here is how to make them count.

1. Balance Creativity & Professionalism

With so many online services that provide thousands of templates for creating a business card, it can be  tempting to get  carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.

Remember to design your card based on your industry and  make your name/logo the largest element on the card. If you are a clothing store, you may want to use  bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.

2. Include the Right Information

Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.

If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.

3. Hand Them Out

When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.

It’s best  to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you!


Check out our printing specials for business cards HERE.



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How to grow your business online

Urban Marketing Group Staff



The web offers each of us a tremendous opportunity to get our names and brands out to audiences around the world, but this creates a problem: With anyone free to build their own site, the web is saturated with them, creating stiff competition for a spot on that first page of a Google search. That’s why taking the time to understand the essentials of digital marketing is a must for anyone looking to build a business online, and with the Complete Digital Marketing Course, you can do so for $9.

This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you’ll get a complete education in building a robust, profitable campaign that will set either your business up for success.

You’ll create a WordPress website, and learn how to reel in email subscribers and produce copy that sells and increases search engine traffic. Plus, you’ll learn social media marketing techniques for YouTube, Facebook, and Twitter so that you can expand your reach even further.

The Complete Digital Marketing Course was on sale for $19, but it’s available at a new price drop today at $9.

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