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Promotion Extensions: Google’s New Digital Marketing Superhero

Urban Marketing Group Staff

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As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time.

As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary marketing challenge facing dealers is differentiating themselves in a sea of similar marketing.

We’ve known for many years that highlighting your current sales promotions and incentives in your ad copy is one way you can stand out from the crowd. Unfortunately, up until now there has been no easy and automated way to do this in your search ads.

Meet the AdWords extension

Google’s new promotion extension in AdWords is a quick and simple way to move special discounts and incentives directly into your ad copy on the search engine. The results are significant.

First, by adding timely offers into your paid search copy, you’re immediately differentiating your dealership from the 80% of dealerships that are simply running generic, cookie-cutter ads.

When your ads are different, they stand out. When they stand out, they get higher response rates. Higher response rates in turn lead to elevated positioning and lower relative costs per click.

In short, lots of good things happen when you differentiate.

Next, by adding promotion extensions, your paid search ads become more robust. They take up more real estate in the search engine results page (SERP), and they look different than other search ad extensions, adding to their value.

The added exposure and unique look are both increasingly important because more and more search results are being served via mobile devices.

Finally, you can easily manage promotion extensions within the AdWords editor to automate start and end dates. This seems like a minor detail, but is a game-changer for anyone managing a robust and comprehensive paid search campaign. This is especially true in the automotive industry, where rebates, promos, and incentives are very date-driven.

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Entrepreneurship

Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression – Check This Deal Out

Urban Marketing Group Staff

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Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.

In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.

Business cards are a great way to leave a positive impression with someone, so here is how to make them count.

1. Balance Creativity & Professionalism

With so many online services that provide thousands of templates for creating a business card, it can be  tempting to get  carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.

Remember to design your card based on your industry and  make your name/logo the largest element on the card. If you are a clothing store, you may want to use  bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.

2. Include the Right Information

Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.

If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.

3. Hand Them Out

When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.

It’s best  to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you!

By Manta.com

Check out our printing specials for business cards HERE.

 

 

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Education

How to grow your business online

Urban Marketing Group Staff

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The web offers each of us a tremendous opportunity to get our names and brands out to audiences around the world, but this creates a problem: With anyone free to build their own site, the web is saturated with them, creating stiff competition for a spot on that first page of a Google search. That’s why taking the time to understand the essentials of digital marketing is a must for anyone looking to build a business online, and with the Complete Digital Marketing Course, you can do so for $9.

This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you’ll get a complete education in building a robust, profitable campaign that will set either your business up for success.

You’ll create a WordPress website, and learn how to reel in email subscribers and produce copy that sells and increases search engine traffic. Plus, you’ll learn social media marketing techniques for YouTube, Facebook, and Twitter so that you can expand your reach even further.

The Complete Digital Marketing Course was on sale for $19, but it’s available at a new price drop today at $9.

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Marketing

A New Necessity: Digital marketing is critical to business success in 2018 (and beyond)

Urban Marketing Group Staff

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Perhaps the one question I hear more than any other is, “Dad, what are we doing this weekend?” The second is: “Does my business really need digital marketing?”

While the answer to the former question varies, the latter does not — it is always, “Yes, you definitely need digital marketing.” The reason for that is simple: Digital marketing has changed the way people consume information.

Advancements in technology, particularly mobile, have enabled people to look for and access the information they seek in entirely different ways. They’re doing their own research and forming their own opinions about your company before you or your sales team is even aware. As a result, the sales cycle is no longer linear — it has shifted or flipped sideways or been turned upside-down altogether. Prospects and leads are entering the funnel at different points, in different ways, for different reasons. The key to success today for every business — both B2Cs and B2Bs — is reaching these prospects, your potential customers, where they live.

It takes a team to make digital marketing work

The days of hiring one person or “promoting” an underperforming sales associate to oversee your in-house marketing are over. When it comes to executing and sustaining a successful digital marketing strategy, no one person can do it all. There are too many silos of specialized knowledge that have to be leveraged and integrated in order to be effective. It takes a team that not only understands digital marketing, but can integrate both digital and traditional services to give you the precise mix of solutions to build awareness, drive new leads, establish loyalty, gain market share, increase sales, and so on. Success today depends on having a talent arsenal in a variety of areas.

Truth be told, few companies can afford to hire in-house marketing experts in every area. It’s much more feasible for a company to find an outside resource that has all the necessary pieces of the puzzle in place. Either way, it’s crucial that all of these pieces work together.

Digital marketing can help you untangle the knot

Digital marketing, when done right, will put you on the fast track to success. It’s all about getting the right message to the right audience(s) in the right way. The following are three specific ways digital marketing can help your business.

Digital marketing helps you find “quality” leads

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