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Russell Westbrook inks 10-year extension with Jordan Brand

Jae Alan

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Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources.

After first signing a five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and the annual Air Jordan model each subsequent season. During that stretch, he also elevated his game yearly as the franchise point guard of the Oklahoma City Thunder.

The new shoe deal extension, negotiated by the Wasserman agency and Westbrook’s longtime agent, Thad Foucher, is in advance of the initial deal’s expiration next fall. The increased pay rate will also retroactively apply to his 2016-17 MVP season, according to sources. Westbrook wore Nike sneakers during his first four years in the NBA, before the company aligned him with Jordan, in order to have a dual-brand presence alongside Nike signature athlete and then-teammate Kevin Durant.

Read more @ ESPN

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Before co-founding BET she took on teaching

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African American Owned or Franchised Businesses @ Regan & Dulles Airport

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Inside Amazon Go: The camera-filled convenience store that watches you back

Jae Alan

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The retail giant Amazon.com opened a new convenience store to the public here on Monday with none of the hurdles of a traditional supermarket: At Amazon Go, there are no cashiers, shopping carts or checkout lines to slow shoppers down.

But there’s a trade-off. In this store, the shoppers are on display too, tracked by hundreds of cameras and sensors from the first swipe of their phone to their last step out the door.

The futuristic grab-and-go market represents a test of new technology that could soon spread nationwide, as Amazon and other grocery giants seek to win business from shoppers craving selection, ease and speed.

“The number one problem for people is time poverty,” said Dilip Kumar, vice president of technology for Amazon Go, while standing in the store during its grand public opening. “People want good food fast and they want it to be convenient.”

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