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Short videos: The future of marketing communication

Jae Alan

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The general consensus for those who have millennial (and younger) children or colleagues is the preference of this generation for videos.

For those who are 30 and under, YouTube and Facebook videos are the main choice of entertainment and communication. It is imperative for any business or brand targeting this huge market (remember: 50 percent of Filipinos are under the age of 23), to plan a marketing communication strategy with videos at its core.

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Yes, We Climb Mountains – Stephen DeBerry | BMe UNLIMITED

Jae Alan

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“The Naysayers are wrong.” In this compelling talk, Stephen DeBerry reminds us that you can do ANYTHING – even climb a mountain. On Expedition Denali, Stephen was a member of the first all African American team of mountaineers to conquer Denali, the highest mountain in North America. He challenges us to defy the cynics, and fervently pursue our passion. Named one of the 100 Most Powerful African Americans in the US by Ebony Magazine, Stephen DeBerry is a Henry Crown Fellow of The Aspen Institute and member of the Aspen Global Leadership Network. Get ready to take a journey to the top! Be sure to share.

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Black Men Social Entrepreneurs, Innovators, Leaders: $10,000 grant

Jae Alan

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BMe Community | Call for Stories 2018 

Program Outline

BMe Community is currently accepting applications of black men who are social entrepreneurs, innovators and difference-makers in greater Akron, Louisville, Miami, or Pittsburgh.  Top applicants will receive national recognition as BMe Leaders, a $10,000 grant, local recognition and travel to Washington DC to be inducted into a lifelong fellowship of their peers.

Here’s what we’re looking for:

Tell us your story of a personal challenge you’ve overcame, a moment that changed everything, or what deeply motivates you to do remarkable things for your community.  BMe will score candidates on the remarkability of their stories, authenticity, willingness to work with others, community engagement, and diversity of age and fields. BMe is especially interested in those who work to improve health, wealth, know-how and community.

There are over 190 BMe Leaders including men like:

  • Akron BMe Leader Denny Wilson whose faith led him to become a source of hope and help by founding FI Community Housing to house and serve men and women newly freed from prison. It is now Ohio’s largest peer oriented and operated drug recovery community organization. http://www.ficommunityhousing.org/
  • Miami BMe Leader Derick Pearson who co-founded BlackTech Weekend with his wife Felecia Hatcher to increase the number of startup founders, technology executives and engineers of color. Both are venture-backed entrepreneurs themselves. http://blacktechweek.com/

Read more and submit HERE

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Education

How to grow your business online

Jae Alan

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The web offers each of us a tremendous opportunity to get our names and brands out to audiences around the world, but this creates a problem: With anyone free to build their own site, the web is saturated with them, creating stiff competition for a spot on that first page of a Google search. That’s why taking the time to understand the essentials of digital marketing is a must for anyone looking to build a business online, and with the Complete Digital Marketing Course, you can do so for $9.

This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you’ll get a complete education in building a robust, profitable campaign that will set either your business up for success.

You’ll create a WordPress website, and learn how to reel in email subscribers and produce copy that sells and increases search engine traffic. Plus, you’ll learn social media marketing techniques for YouTube, Facebook, and Twitter so that you can expand your reach even further.

The Complete Digital Marketing Course was on sale for $19, but it’s available at a new price drop today at $9.

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