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The LeBron James movie ‘Ballers’ is back in production, with Kevin Hart set to play his brother

Urban Marketing Group Staff

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Way back in the fall of 2009, LeBron James seemed to be on top of the world. He had won his first MVP award months earlier, was set to own the NBA landscape as a free agent the next summer, and had put the Cleveland Cavaliers in position to win their first title. Things were so great, in fact, that he planned to take another step towards global icon status by starring in his first film, the working-title-sounding “Fantasy Basketball Camp.” With Hollywood mega-producer Brian Grazer on board, the project looked like a slam dunk!

As you may have heard, LeBron’s public image took a bit of a hit over the next few years. In the 2010 postseason, he disappointed worldwide audiences as the heavily favored Cavs fell to the Boston Celtics in the Eastern Conference Finals. Weeks later, James spurned Cleveland for South Beach during the ill-conceived “The Decision” special on ESPN, and pretty much everyone decided he was a big fat jerk. Production plans for the film were tabled for at least a year, and then put on hold indefinitely when the Miami Heat lost to the underdog Dallas Mavericks in the 2011 NBA Finals. The future of the film, eventually titled “Ballers,” seemed unclear, especially when the creative team neglected to embrace my suggestion of turning it into a slasher movie with LeBron murdering the greatest champions in basketball history

Read more @ Yahoo.com

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Entrepreneurship

Kobe Bryant’s $6M investment in sports drink now worth $200M

Urban Marketing Group Staff

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An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four-and-a-half years.

On Tuesday, Coca-Cola announced it purchased a minority stake in sports drink BodyArmor.

Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in a total of roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.

Bryant is now the fourth largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand’s co-founder Mike Repole, Coca-Cola and Keurig Dr Pepper. When he invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.

Read more @ ESPN

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Michael Brown’s mother is running for office in Ferguson, Missouri. Here’s why

Urban Marketing Group Staff

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Best Buy Co, Inc.
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Sports

NFL’s First Male Cheerleaders to Make Debut During Preseason

Urban Marketing Group Staff

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Best Buy Co, Inc.
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