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10 BLACK BUSINESS LEADERS YOU OUGHT TO KNOW

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Entrepreneurs assemble! In 10 days, BLACK ENTERPRISE will unveil what promises to be our most powerful, impactful business conference yet – FWD (for ‘FORWARD’). And at the event will be 10 black business leaders who represent some of the most successful, influential business leaders on the planet. Following their guidance and connecting with them at FWD may result in multi-fold growth in customers, market share and revenues

FWDOur team has developed this event, which will be held at the Charlotte, North Carolina Convention Center from June 19 – 22, as a forum for instruction, inspiration and connection for businesses at every life cycle, from side hustles to second-generation enterprises. You will access the roadmap – including financing and certification – to successfully LAUNCH your venture. You will discover how to design strategic partnerships and scale-up strategies to GROW your business. You will learn the value of applying AI, VR and 5G and other tech tools to INNOVATE your company NOW!

Read more at Black Enterprise 

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Entrepreneurship

5 THINGS BLACK ENTREPRENEURS GET WRONG ABOUT GROWTH MARKETING

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If you hope to avoid the fate of failed entrepreneurs who have gone before you, it’s time you heard a few hard truths about startup marketing. While thousands of entrepreneurs around the globe are using the same fruitless marketing methods, street-smart entrepreneurs are pursuing lucrative customer-acquisition methods the wannabes fear to try. You can get a growth hacker to tell you that you ought to be on Snapchat, Instagram, Twitter, Reddit, and Hacker News, but they won’t tell you the actual cost of all your wasted outreach efforts. If you want to know what it takes to build a company that survives (and maybe even flourishes), you need to wake up to the realities of growth marketing. Buckle up, baby; you’re in for a bumpy ride.

1. STARTUP MARKETING ISN’T GLAMOROUS

Getting on the front page of YCombinator’s Hacker News or Reddit’s r/startups won’t add a whole lot of paying customers to your client roster. Sure, your site visit numbers will spike for a day or two, but the majority of those visitors are tire-kickers and not your target market. It would be best if you were where your customers are and feed them valuable information over an extended period. Business blogging takes time, and SEO is a long-term endeavor, but the results speak for themselves. Convincing customers of your company’s value won’t happen in a Snapchat post or a cool picture on Instagram; prepare yourself for the long haul if you hope to succeed.2.

2. NO ONE CARES ABOUT HOW MUCH MONEY YOU’VE RAISED

Customers don’t care one iota how much funding you have raised from investors. Seriously. Stop promoting your latest seed raise or flaunting your funding on TechCrunch. The only people who care about your seed/Series A funding are your investors (which gives them something to brag about on Twitter), your competitors, and your mama.

3. YOU DON’T NEED ANOTHER INTERN

If you’ve accepted investor cash and your runway is shrinking by the minute, skimping on marketing is akin to taking your startup behind the barn and shooting it while it’s still moving. That marketing intern you’re thinking of hiring isn’t invested in the success of your company. Your marketing-wannabe cousin isn’t going to send droves of paying customers your way. Without a clear understanding of your preferred customer and their online/offline hangout preferences, your marketing efforts are all likely going to be for naught. If you do only one thing to improve the viability of your startup, dive into the data on your target customer. Don’t have detailed data? Oops. It would be best if you had thought about customer analysis before you launched your startup.

4. YOU NEED MORE THAN PRESS AND MENTIONS

Read full article HERE at #Blackenterprise

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Entrepreneurship

These Ecom Experts Share Their Secrets To Succeeding As Digital Entrepreneurs

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Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world

Ecommerce, also known as electronic commerce or internet commerce, has likely created more success stories across more industries than any other opportunity in the past century.  It has created a separate economy, all online, that has given entrepreneurs the opportunity to disrupt every industry.  Fashion, beauty, electronics, jewelry, cars and even the real estate industry, as well as every other retail and consumer-based industry has been affected by the rise of digital marketplaces.  Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world.

Jordan Menard, CEO of Media Buyer Mastery

Read full article @ Entrepreneur

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Entrepreneurship

You Definitely Need an Elevator Pitch. Here’s a Simple Way to Create One.

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What’s an elevator pitch? “It’s the rare ability to capture the interest and imagination of someone you have just met–in about the time it would take both of you to enter an elevator, travel down to the lobby level, and then cross the office building foyer together.”

That definition is by Mark Wiskup, author of The It Factor: Be the One People Like, Listen To, and Remember. Here’s why elevator pitches are so important, according to Wiskup: “Great communicators, those who connect quickly and strongly with others all the time, know how to communicate the essence of their message–succinctly and in a memorable way–whether or not there’s an elevator in sight.” 

Effective elevator pitches, writes Wiskup, are “memorable, vivid, and unique to your voice and the way you talk.”

Once you know how to deliver your elevator pitch, you can use it all the time: “at industry conferences, at community networking meetings, on soccer or Little League fields, or at the board meetings at church.”

There are many methods you can use to build a pitch–for example, here’s how to overcome many common obstacles–but today I’ll share Wiskup’s four-step approach:

1. Describe your business without using any (not even a little) jargon

“The first words that come out of your mouth in your elevator pitch should be a brief and memorable description of your business,” writes Wiskup.

Easy, right? Not so fast! “Here comes the hard part: I’m going to ask that your description exclude all industry jargon” because jargon “destroys your ability to be compelling and unique.”

By Alison Davis Founder and CEO, Davis & Company @alisonbdavis

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