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10 Popular Free Apps for HubSpot’s Free Tools

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If you’re using HubSpot’s free tools or considering signing up, hopefully, you’ve seen the exciting announcement that we are adding email marketing and ads tools to the free marketing product in the HubSpot CRM. 

Sounds great, right? After all, what could be better than a powerful product that’s free? Well, what about two free products? What if they could be used together to make each even more powerful?

Along with the announcement of the newly improved HubSpot free tools, we have curated a list of popular free apps in our ecosystem of product integrations that work well with these tools.  So not only can you leverage the value that HubSpot’s free software provides, but you can also then add even more value—for free—by integrating the apps listed below.

Maybe you’re already using one of the technologies below and you’re excited to learn about how it integrates with HubSpot’s free tools, or maybe you’re in the market for a new tool to increase your team’s productivity. Regardless, the curated list below should help you learn more about what the HubSpot free ecosystem has to offer. You can also find all of our integration partners, many more of which have freemium options, here. For now, let’s get into some of the most valuable free partners in the HubSpot ecosystem. 

If you use both HubSpot and one of these technologies, enable the integration in your HubSpot account to check it out:

Zapier

Zapier moves information between HubSpot and your apps automatically, so you can focus on your most important work. Link your apps with a few clicks, so they can share data—no coding required. These time-saving workflows called Zaps are set up in minutes.

WordPress

Connect your WordPress CMS blog or website with your HubSpot tools to convert website visitors into leads and buyers. Create embedded forms, pop-ups, live chat, bots, scroll boxes, email and banners and publish them on your WordPress site in minutes—no coding required. If you have existing form tools like Gravity Forms, Ninja Forms, or Contact Form 7, the plugin will automatically sync form submissions to your contact database.

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How to Use LinkedIn Video to Acquire More Customers

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Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help?

In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts.

Why Businesses Should Consider LinkedIn for Customer Acquisition

Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers.

That’s where having a robust social media presence on a platform like LinkedIn is advantageous. LinkedIn boasts more than 610 million users with 90 million senior-level influencers and 63 million members who are decision-makers in their organizations. It’s a platform where B2Bs can reach their target audience, generate leads, and ultimately acquire customers.

With a visitor-to-lead conversion rate of 2.74%, LinkedIn beats all other social media platforms including Facebook and Twitter. In fact, LinkedIn is 277% more effective in lead generation than both platforms. Investing in appropriately targeted marketing throughout the buyer’s journey can improve acquisition on LinkedIn.

While images and text have their own merits, recent trends demonstrate that videos rule the roost on social media. On LinkedIn, videos are shared more often than any other type of content. And on average, people spend 3x times longer watching LinkedIn video ads than static ads.

So if you’re not using LinkedIn video for your marketing, you’re missing out on a big opportunity to drive lead generation. Here’s how to get started creating LinkedIn video to improve your customer acquisition efforts.

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Instagram Launches IGTV Series Tools: What Marketers Need to Know (podcast)

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Read full article at the source: Social Media Examiner

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How to Analyze Your Facebook Ad Performance: 9 Ways

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Are your Facebook ads working for you? Wondering which metrics you should be tracking?

In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

#1: Assess Awareness

When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

  • Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100.
  • Impressions: The number of times people saw your content, even if the same person saw the ad multiple times. If your ad was shown to 100 people who each viewed it twice, you’d have 200 impressions.

The importance of these metrics varies depending on your campaign type and goals. A campaign optimized for link clicks, for instance, won’t necessarily need to measure awareness but one optimized for awareness would.

One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the same ad to people multiple times might cause ad fatigue or annoy your audience, leading them to click Hide Ad and mark the ad as repetitive. In turn, your ad’s relevance score will decrease, leading to a higher CPC and CPM.

In a nutshell, your entire campaign will become much more expensive because the algorithm thinks your ad isn’t relevant, and you should therefore pay more to reach that audience.

#2: Evaluate Engagement

Engagement relates to any metric that reveals a person has interacted with your post, such as:

  • Likes
  • Shares
  • Comments
  • Clicks

The importance of these metrics will vary depending on the campaign type.

For example, a campaign optimized for conversions should focus more on monetary metrics but a campaign optimized for reach would prioritize these engagement KPIs. Why? Because likes and shares can increase the organic reach of the ad post.

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