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10 Popular Free Apps for HubSpot’s Free Tools

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If you’re using HubSpot’s free tools or considering signing up, hopefully, you’ve seen the exciting announcement that we are adding email marketing and ads tools to the free marketing product in the HubSpot CRM. 

Sounds great, right? After all, what could be better than a powerful product that’s free? Well, what about two free products? What if they could be used together to make each even more powerful?

Along with the announcement of the newly improved HubSpot free tools, we have curated a list of popular free apps in our ecosystem of product integrations that work well with these tools.  So not only can you leverage the value that HubSpot’s free software provides, but you can also then add even more value—for free—by integrating the apps listed below.

Maybe you’re already using one of the technologies below and you’re excited to learn about how it integrates with HubSpot’s free tools, or maybe you’re in the market for a new tool to increase your team’s productivity. Regardless, the curated list below should help you learn more about what the HubSpot free ecosystem has to offer. You can also find all of our integration partners, many more of which have freemium options, here. For now, let’s get into some of the most valuable free partners in the HubSpot ecosystem. 

If you use both HubSpot and one of these technologies, enable the integration in your HubSpot account to check it out:

Zapier

Zapier moves information between HubSpot and your apps automatically, so you can focus on your most important work. Link your apps with a few clicks, so they can share data—no coding required. These time-saving workflows called Zaps are set up in minutes.

WordPress

Connect your WordPress CMS blog or website with your HubSpot tools to convert website visitors into leads and buyers. Create embedded forms, pop-ups, live chat, bots, scroll boxes, email and banners and publish them on your WordPress site in minutes—no coding required. If you have existing form tools like Gravity Forms, Ninja Forms, or Contact Form 7, the plugin will automatically sync form submissions to your contact database.

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Marketing

THE FTC’S RULES FOR ‘MADE IN USA’ MARKETING ARE GETTING A FRESH LOOK

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Advice For Cannabis And CBD Advertising and Marketing

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Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising projects. He’s seen and worked through marijuana, CBD and ancillary products’ marketing restrictions which vary from state to state. Here’s his (lightly edited) advice on the best approaches to marketing and advertising in the industry:

Facebook and Google restrict cannabis and related advertising (specifics below) but companies have advertised successfully on other platforms and media properties. The main restrictions advertisers face on platforms that do accept cannabis and adjacent ads relate to targeting and creative, and each state has its own version of what is allowed. Some states are more restrictive, requiring state approval or distinct language/disclaimers. A general guideline is to focus ads on properties where at least 72% of the audience is 21+.  Images and messaging cannot show consumption or appear to target minors. False health claims are of course not allowed.

Sometimes companies trying to advertise non-plant touching or hemp-derived CBD, are grouped under the same restrictions as plant-touching cannabis companies. Educating the gate-keepers on new laws like the 2018 Farm Bill that legalized hemp and its derivatives can help.

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Artificial Intelligence and Marketing: What Marketers Need to Know

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Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He’s also the host of the brand-new Marketing AI podcast.

Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use today.

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