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4 Ways to Customize Your Facebook Link Posts for More Clicks

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#1: Hack Facebook Ads Manager to Use a Square Image in Your Facebook Page Link Post

Using a square image in your Facebook ad takes up more space in the news feed, making it easier to grab attention. What if you want to use a square image in a post but don’t want to spend money on ads?

I’m going to show you how to share a square image (or video) link post without spending a cent; you don’t need to activate the campaign.

Read more at Social Media Examiner

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THE FTC’S RULES FOR ‘MADE IN USA’ MARKETING ARE GETTING A FRESH LOOK

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Advice For Cannabis And CBD Advertising and Marketing

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Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising projects. He’s seen and worked through marijuana, CBD and ancillary products’ marketing restrictions which vary from state to state. Here’s his (lightly edited) advice on the best approaches to marketing and advertising in the industry:

Facebook and Google restrict cannabis and related advertising (specifics below) but companies have advertised successfully on other platforms and media properties. The main restrictions advertisers face on platforms that do accept cannabis and adjacent ads relate to targeting and creative, and each state has its own version of what is allowed. Some states are more restrictive, requiring state approval or distinct language/disclaimers. A general guideline is to focus ads on properties where at least 72% of the audience is 21+.  Images and messaging cannot show consumption or appear to target minors. False health claims are of course not allowed.

Sometimes companies trying to advertise non-plant touching or hemp-derived CBD, are grouped under the same restrictions as plant-touching cannabis companies. Educating the gate-keepers on new laws like the 2018 Farm Bill that legalized hemp and its derivatives can help.

Read more @ Forbes

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Artificial Intelligence and Marketing: What Marketers Need to Know

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Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He’s also the host of the brand-new Marketing AI podcast.

Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use today.

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