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7 Tech CEOs Share Marketing Trends And Predictions For 2020

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As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights.

D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob

“In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, Facebook, and Google becoming increasingly expensive, brands are going to be forced to find alternative channels to communicate with their customers. Brands will need to reassess their marketing strategies and modernize more traditional engagement approaches in order to maintain customer loyalty while creating unique and meaningful ways to reach their customer base. In an era of extreme testing and personalization, this leaves D2C brands with limited options and they must adopt new channels that create a direct relationship and drive engagement.”

AI is about to get even noisier, but 2020 isn’t the year that AI changes the world, Sudheesh Nair, CEO of ThoughtSpot  

“If you thought the marketing noise around AI was loud in 2019, prepare for it to get deafening in 2020. Private companies, especially startups, will increasingly tout themselves as AI companies in a bid to capture VC dollars, regardless of what they actually offer. Similarly, we’ll see companies, especially public ones, repackage their offerings with some sort of AI spin to impress shareholders hungry for stories of digital transformation success. 2020 is shaping up to be a tough year for AI with people getting disillusioned with the distance between marketing and reality. Companies will need to continue to invest in infrastructure that can handle AI capabilities and a rash of APIs to connect data together to train and feed algorithms.”

Retail Trend: Hyper-local, Tom Buiocchi, CEO, ServiceChannel

” ‘Hyper-local’ will be a trend for retail and services of all kinds. Big retailers are shifting from the mega-super-store to local outposts that look and feel more like part of the community. Location matters more and more, and with ubiquitous delivery of anything, some stores will simply go to where the shoppers are. Healthcare is no exception: expect to see more and more core medical services offered at pharmacies or even purpose-built locations. In doing this, retailers can provide shoppers with a convenient and efficient experience.”

Read full article @ Forbes.com

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Five Digital Marketing Trends that Will Shape 2020 | Sponsored Content

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Last year was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. But with 2019 over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on.

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New List: Higher Education & Diversity Events! Sign up now!

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Now you can receive event alerts relating to higher education & diversity!

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Do you have an upcoming event? Add your upcoming event to our Higher Education & Diversity Event Calendar HERE (COMING SOON)

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How to Recover a Suspended Facebook Ads Account

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Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated.

Facebook Ads Account Suspension: Two Red Flags

You’re going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

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