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About Her Business: 3 Black Female Entrepreneurs Share Their Stories Of Continuous Growth At CURLFEST 2019

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This year’s CURLFEST was all about glowing, growing and sharing your knowledge! During BET Her’s women in business panel, we all were given a chance to learn from successful Black girl bosses Keisha Smith JeremieJunny Hibbert and Tori Soudan.

CURLFEST 2019 was not just about promoting established beauty brands. It gave young women a chance to share their up-and-coming businesses with their fellow attendees and also gave them access to women who already have skin in the game. As the founders of CURLFEST can attest to, building a business means stepping out of your comfort zone and putting yourself out there. Not only did we learn that from the Curly Girl Collective, but we learned it at the various panels especially the “About Her Business” panel presented by BET Her!

As moderator and senior vice president of BET Her, Stacey Hellman let us all know that Black women are not only the most educated group in America, but we are also booming business owners and start businesses more than any other demographic. Unfortunately, she informed us that Black women’s businesses fail at nine times the rate of any other group due to things like “access to capital, marketing and distribution.”

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Entrepreneurship

The Secret Struggles Behind Being An Entrepreneur

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What do you associate with entrepreneurship? When most people think of entrepreneurs, they think of money, fame and charisma. After all, the most successful entrepreneurs attract the most attention and usually possess these things. However, no matter how much an entrepreneur demonstrates an aura of effortlessness, I’ve found that there is a secret that ties all entrepreneurs together.

As an entrepreneur, your goal may be to earn a lifestyle that’s enviable, but the path to that destination is anything but. The difficulties that entrepreneurs face are real and knowing them ahead of time is important for anyone who is thinking about starting a business.

What is the secret behind every entrepreneur?

Even the most successful entrepreneurs have failed. Failure is something that anyone who wants to become a leader must embrace. No matter how much you study or read about your field, there are always going to be unexpected pitfalls. However, it’s important that you don’t dwell on failure; instead, adapt to it, overcome it and learn from it. I’ve noticed that most successful entrepreneurs don’t spend much of their time discussing their own difficulties. That’s why it’s difficult to see just how frequently the best entrepreneurs face defeat.

Read full article @ FORBES

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Entrepreneurship

5 THINGS BLACK ENTREPRENEURS GET WRONG ABOUT GROWTH MARKETING

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If you hope to avoid the fate of failed entrepreneurs who have gone before you, it’s time you heard a few hard truths about startup marketing. While thousands of entrepreneurs around the globe are using the same fruitless marketing methods, street-smart entrepreneurs are pursuing lucrative customer-acquisition methods the wannabes fear to try. You can get a growth hacker to tell you that you ought to be on Snapchat, Instagram, Twitter, Reddit, and Hacker News, but they won’t tell you the actual cost of all your wasted outreach efforts. If you want to know what it takes to build a company that survives (and maybe even flourishes), you need to wake up to the realities of growth marketing. Buckle up, baby; you’re in for a bumpy ride.

1. STARTUP MARKETING ISN’T GLAMOROUS

Getting on the front page of YCombinator’s Hacker News or Reddit’s r/startups won’t add a whole lot of paying customers to your client roster. Sure, your site visit numbers will spike for a day or two, but the majority of those visitors are tire-kickers and not your target market. It would be best if you were where your customers are and feed them valuable information over an extended period. Business blogging takes time, and SEO is a long-term endeavor, but the results speak for themselves. Convincing customers of your company’s value won’t happen in a Snapchat post or a cool picture on Instagram; prepare yourself for the long haul if you hope to succeed.2.

2. NO ONE CARES ABOUT HOW MUCH MONEY YOU’VE RAISED

Customers don’t care one iota how much funding you have raised from investors. Seriously. Stop promoting your latest seed raise or flaunting your funding on TechCrunch. The only people who care about your seed/Series A funding are your investors (which gives them something to brag about on Twitter), your competitors, and your mama.

3. YOU DON’T NEED ANOTHER INTERN

If you’ve accepted investor cash and your runway is shrinking by the minute, skimping on marketing is akin to taking your startup behind the barn and shooting it while it’s still moving. That marketing intern you’re thinking of hiring isn’t invested in the success of your company. Your marketing-wannabe cousin isn’t going to send droves of paying customers your way. Without a clear understanding of your preferred customer and their online/offline hangout preferences, your marketing efforts are all likely going to be for naught. If you do only one thing to improve the viability of your startup, dive into the data on your target customer. Don’t have detailed data? Oops. It would be best if you had thought about customer analysis before you launched your startup.

4. YOU NEED MORE THAN PRESS AND MENTIONS

Read full article HERE at #Blackenterprise

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Entrepreneurship

These Ecom Experts Share Their Secrets To Succeeding As Digital Entrepreneurs

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Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world

Ecommerce, also known as electronic commerce or internet commerce, has likely created more success stories across more industries than any other opportunity in the past century.  It has created a separate economy, all online, that has given entrepreneurs the opportunity to disrupt every industry.  Fashion, beauty, electronics, jewelry, cars and even the real estate industry, as well as every other retail and consumer-based industry has been affected by the rise of digital marketplaces.  Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world.

Jordan Menard, CEO of Media Buyer Mastery

Read full article @ Entrepreneur

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