Advertising & Media Support

ADVERTISING your announcement within the right digital and/or print media channels with a captivating visual and great “call to action” is the best way to maximize your exposure.

Advertising secures the placement or presence of your message through payment.

This includes:

• Newspapers
• Magazines
• Websites
• Social media
• E-newsletters
• Mobile apps
• Broadcasts (TV and radio)
• Video streams (YouTube and Vimeo)

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PUBLIC RELATIONS (PR) is “media support” and defined as the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the general public.

In other words, it’s free exposure and coverage usually obtained through a press releases (and strong media relationships).

This is what separates it from advertising.

Public relations is perfect for announcements like:

• The launch of a new product, service, organization, or office
• Financial results
• Events and awards
• Disasters, strikes or organizational closures
• Achievements and accolades
• Dignitaries and celebrity participation or support
• Community activities and engagement

View examples HERE.