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AUDIENCE & DEMOGRAPHICS

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COMBINED AUDIENCE COUNT

  • Combined Opt-in Email Subscribers = 23,140 +/-
  • Combined Opt-in Mobile Subscribers = 3,620 +/-
  • Combined Social Media Reach (our networks) = 735,000 (max per day)

GENDER

  • 60% female

AGE PARAMETERS

  • 52% between the ages of 23-44 years old
  • 30% between the ages of 45-up years old
  • 18% between the ages of 18-23 years old

EDUCATION & MILITARY

  • 60% attended or graduated from either a community college or a four-year institution
  • 35% attending, attended or graduated from a graduate program or trade school
  • 20% military

INCOME

  • $58,000 median

SOURCE: 2018 reader survey conducted with SurveyMonkey: Free online survey software & questionnaire tool

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