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Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression – Check This Deal Out

Urban Marketing Group Staff

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Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.

In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.

Business cards are a great way to leave a positive impression with someone, so here is how to make them count.

1. Balance Creativity & Professionalism

With so many online services that provide thousands of templates for creating a business card, it can be  tempting to get  carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.

Remember to design your card based on your industry and  make your name/logo the largest element on the card. If you are a clothing store, you may want to use  bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.

2. Include the Right Information

Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.

If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.

3. Hand Them Out

When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.

It’s best  to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you!

By Manta.com

Check out our printing specials for business cards HERE.

 

 

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Conferences and Conventions

The Women of Power Summit | Feb 28th – March 3rd Las Vegas

Urban Marketing Group Staff

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Crowned by the annual Legacy Awards presentation and gala, celebrating the achievements of iconic black women, this is simply the world’s greatest executive leadership event for women business leaders of color. If you are determined to maximize your professional potential while achieving your quality-of-life goals, Women of Power was created to inspire and empower you.

Best Buy Co, Inc.
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Anacostia News

Lynette Voss, Owner of Anacostia’s Vintage & Charm

Urban Marketing Group Staff

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Side note: this is literally one of my favorite places to shop. I love everything they have to offer. I’m a true fan and customer! I highly recommend! This write up is from The Anacostia Art Gallery e-newsletter. “Like” them here.

DC native Lynette Loss was raised in Historic Anacostia. She became interested in vintage clothing at a very young age. Despite her passion for art and fashion, she studied Accounting Business Administration and received a B.A. Degree from the University of the District of Columbia.Lynette wore only vintage suits at work, she received so many compliments that she decided to start a wardrobing business and named it “Lynnie’s Fashions!”

While working full-time and operating her own business, Lynette took a part-time Sales Associate position at Nordstrom. She quickly worked her way up to Assistant Manager after becoming a top seller in the Women’s Active, Handbags and Fashion Jewelry Department.Lynette managed several clothing stores, owned and operated kiosks in local malls.

She hosted several fashion shows, displaying all of her fabulous finds. Finally she decided to open a boutique of her very own. That’s when Vintage & Charmed was born!Lynette takes great pleasure searching and finding all of the one-of-a-kind fashions that reside in her boutique.

Vintage & Charmed is located in the Anacostia Arts Center. Open Tuesday through Sunday.

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Books

2nd biennial Black Author’s Expo || Saturday, October 13

Urban Marketing Group Staff

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Coming to Alexandria, VA, Saturday, October 13

The second biennial Black Author’s Expo! The expo was started by Alexandria natives, Roberta Elliott Speight and Lynn Nelson. Their goal is to create a community platform that will promote awareness of African American Authors and small businesses.

They are passionate about providing opportunities for black authors to not only showcase their talent but to also inspire and educate future generations. This event will also feature a guest panel of speakers, publishers, vendors, music, prizes, and fun!

Please join us Saturday, October 13th at Dunbar Alexandria Boys & Girls Club located at 401 North Payne St, Alexandria, VA 22314(11:00am – 5:00pm).

If you have interest in participating as an author, vendor or sponsor please contact Roberta Speight at or Lynn Nelson at [email protected] blackrootsofalexandria.org or 240.389.0094. Deadline Sept 21, 2018.

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