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COLIN KAEPERNICK AD PUSHES NIKE SOCIAL MEDIA BRAND MENTIONS UP 135%

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Nike’s stock may be down, but its social media impressions are drastically up following the launch of its new ad campaign featuring Colin Kaepernick, one of the most polarizing athletes in sports.

The billion-dollar athletic apparel company marked the 30th anniversary of its “Just Do It” campaign with a new ad on Monday that pictures a close-up of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” The former NFL quarterback has not played professional football since he was signed with the San Francisco 49er in 2016 and began kneeling during the national anthem in protest of police brutality and racial injustice. The #TakeAKneeprotest has triggered both an outpour of support and a firestorm of backlash from critics like President Donald Trump, who call the protest unpatriotic and disrespectful toward the American flag and military servicemen and servicewomen.

Rather than remaining neutral in the heated debate, Nike placed the 30-year-old athlete at the center of a major campaign, sparking an emotional fray on social media. Critics vowed not to purchase Nike products using hashtags like #NikeBoycott and #JustDont. Others went as far as to burn or cut their swoosh-branded clothes and sneakers.

According to social media analytics firm Talkwaker, there have been more than 2.7 million mentions of Nike and counting since Monday. That’s a 1,400% increase compared to the previous day. Plus, Nike brand mentions increased by 135% compared to last week.

Read more @ Black Enterprise by Selena Hill

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Marketing

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

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Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles?

In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

What Is “Your Dashboard” on LinkedIn?

Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

  • Who viewed your profile
  • Post/article views
  • Search appearances

To find your dashboard—which is available on both desktop and mobile—look at the top of your LinkedIn profile, below the About section. Note that your dashboard is private to you; no one else can access or view this information.

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Five Digital Marketing Trends that Will Shape 2020 | Sponsored Content

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Last year was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. But with 2019 over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on.

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New List: Higher Education & Diversity Events! Sign up now!

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Now you can receive event alerts relating to higher education & diversity!

Register FREE HERE!

Do you have an upcoming event? Add your upcoming event to our Higher Education & Diversity Event Calendar HERE (COMING SOON)

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