Connect with us

Marketing

COLIN KAEPERNICK AD PUSHES NIKE SOCIAL MEDIA BRAND MENTIONS UP 135%

Published

on

Spread the love

Nike’s stock may be down, but its social media impressions are drastically up following the launch of its new ad campaign featuring Colin Kaepernick, one of the most polarizing athletes in sports.

The billion-dollar athletic apparel company marked the 30th anniversary of its “Just Do It” campaign with a new ad on Monday that pictures a close-up of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” The former NFL quarterback has not played professional football since he was signed with the San Francisco 49er in 2016 and began kneeling during the national anthem in protest of police brutality and racial injustice. The #TakeAKneeprotest has triggered both an outpour of support and a firestorm of backlash from critics like President Donald Trump, who call the protest unpatriotic and disrespectful toward the American flag and military servicemen and servicewomen.

Rather than remaining neutral in the heated debate, Nike placed the 30-year-old athlete at the center of a major campaign, sparking an emotional fray on social media. Critics vowed not to purchase Nike products using hashtags like #NikeBoycott and #JustDont. Others went as far as to burn or cut their swoosh-branded clothes and sneakers.

According to social media analytics firm Talkwaker, there have been more than 2.7 million mentions of Nike and counting since Monday. That’s a 1,400% increase compared to the previous day. Plus, Nike brand mentions increased by 135% compared to last week.

Read more @ Black Enterprise by Selena Hill

Leave your vote

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Marketing

Everything You Need to Know About LinkedIn Video in 2019

Published

on

Spread the love

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content.

In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members.

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t.

Ready to get on board yet? This guide will cover everything you need to know about LinkedIn video, from the basics on how to use LinkedIn native video, to technical specifications.

And if you’re looking for that spark of inspiration click HERE for a roundup of examples and ideas by #hootsuite

Continue Reading

Marketing

How to Use IGTV for Marketers

Published

on

Spread the love

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She’s the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

Read full article by Michael HERE

Continue Reading

Marketing

Facebook Marketing Declining: New Research (Watch Video)

Published

on

Spread the love

 

Facebook Launches Automated Ads Builder and Other Business Tools: Facebook recognized National Small Business Week in the U.S. by launching a handful of new ad tools aimed at helping businesses with their Facebook marketing. These include Automated Ads, video editing, and appointment-booking tools. (35:02)

Continue Reading
Fiverr.com

Features & Brands

Newsletter

Trending

Hey there!

Forgot password?

Don't have an account? Register

Forgot your password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Close
of

    Processing files…