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DC remains the best city for working women

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By many measures, the District is the best city in the country for working women, based on an annual study by Lending Tree’s Magnify Money.

The study looked at eight factors in determining its best (and worst) cities for working women, including employment, health care, business ownership, management positions, gender pay gap, child care, number of female elected officials and workplace protections. This is D.C.’s second straight year at the top.

D.C. has the highest percentage of managerial positions in its workforce filled by women, at 43.9 percent.

Boston; Providence, Rhode Island; and Sacramento are other top cities for women in management roles, at 43 percent each.

D.C. also has among the strongest parental and pregnancy leave policies of the 50 cities studied, second only to Boston. Of the top 10 cities, the District is where child care is the most affordable based on incomes, costing an average of 19.9 percent of women’s median earnings.

The unemployment rate among working-age women in D.C. is 5.3 percent, and 31.7 percent of businesses in the District are owned by women.

The gender pay gap in D.C. is also among the lowest, with women earning an average of 84 percent of their male counterparts.

Read more @ WTOP

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Marketing

How to Use IGTV for Marketers

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Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She’s the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

Read full article by Michael HERE

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A District Minute

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This week’s District Minute features stories about the new Great Streets grantees, the 2019 Funk Parade, and last Friday’s housing rally.

Best Buy Co, Inc.

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Marketing

Facebook Marketing Declining: New Research (Watch Video)

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Facebook Launches Automated Ads Builder and Other Business Tools: Facebook recognized National Small Business Week in the U.S. by launching a handful of new ad tools aimed at helping businesses with their Facebook marketing. These include Automated Ads, video editing, and appointment-booking tools. (35:02)

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