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Rare Essence @ City Winery (Limited Seating w/ Dance Floor) – Saturday, 9/1/19




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Date(s) - 09/01/2019
8:00 pm

City Winery


Limited Seating w/ Dance Floor
Text Essence to 545454 to get RE special event updates


Rare Essence, Washington’s premier Go-Go band for more than four decades, is a DC institution that has built a devoted fan base that spans multiple generations, drawn to the indigenous funk sired in the mid -70s by the late Godfather of Go-Go, Chuck Brown.

Rare Essence first came together in 1976 when a group of elementary students at St. Thomas Moore Catholic School in Southeast Washington gathered after school and started playing the then new, as yet unnamed, music (Go-Go’s breakthrough chart topper, Brown’s “Bustin’ Loose,” was still three years away). Drummer Quentin “Footz” Davidson along with guitarist/vocalist Andre “Whiteboy” Johnson, bassist Michael “Funky Ned” Neal and trombonist John “Big Horn” Jones and, calling themselves the Young Dynamos, jammed on Top 40 hits by that era’s funk and soul masters, earning their initial show stripes on the city’s recreation center circuit.

Changing its name to Rare Essence, the band expanded its lineup and, as teens, started playing on a thriving Metro Go-Go circuit that included Maryland and Virginia. They built a huge following, and a reputation as one of the city’s top Go-Go bands, through spirited battles with the likes of Chuck Brown, Trouble Funk, Junk Yard and EU (Experience Unlimited), putting on marathon shows that might run until 5 a.m., stacked sets seamless and unending.

Rare Essence would be one of Brown’s earliest, and have remained his most enduring, progeny, with a consistently combustible live show honed through countless performances in the Washington region. Go-Go thrives live and that’s where reputations, and legacies, are cemented. As the Washington Post noted in a review, “….this band has performed more than 5,000 times. Like so many Rare Essence concerts, it’s easy to believe you’re seeing the best one.”

Little wonder they were dubbed “The Wickedest Band Alive” by rap pioneer Doug E. Fresh, who has collaborated with Rare Essence, one of many artists to incorporate Go-Go’s percolating percussion, and some of its key players, into their own recordings.

They have performed with Run DMC, LL Cool J, Doug E. Fresh, Biz Markie, Ice Cube, Heavy D and the Boyz, Wu Tang Clan, Redman and Method Man, French Montana, Scarface, TLC, Eric B and Rakim, YoYo, Shabba Ranks, The Roots, Erykah Badu, Wale, Thievery Corporation, Clutch, KRS-1 not to mention Chuck Brown, Trouble Funk, The Junk Yard Band, & EU.

The Rare Essence catalog, on their own Rare One Records label, includes over 30 releases. Fans have bought and traded thousands of live P.A. recordings of their shows over the years. Rare Essence continues to feature such fan-favorite radio staples as “Lock It,” “Body Snatchers,” “Back up Against the Wall” and “Overnight Scenario.” Like any long-lived style of music, Go-Go has undergone changes over the decades but Rare Essence maintains and sustains its original sound and spirit. One of their album titles puts it best: “We Go On and On.”

Also lovingly known by fans as RE, “The Inner City Groovers”, or Essence (if you are from DC), you can’t help but know who “The Wickedest Band Alive” is and that you gotta be there to experience the party in person!

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These Ecom Experts Share Their Secrets To Succeeding As Digital Entrepreneurs



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Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world

Ecommerce, also known as electronic commerce or internet commerce, has likely created more success stories across more industries than any other opportunity in the past century.  It has created a separate economy, all online, that has given entrepreneurs the opportunity to disrupt every industry.  Fashion, beauty, electronics, jewelry, cars and even the real estate industry, as well as every other retail and consumer-based industry has been affected by the rise of digital marketplaces.  Here is a list of an elite few of the top Ecommerce experts from all over the world, and their advice for how to break through the chatter and find success as a digital entrepreneur in the Ecom world.

Jordan Menard, CEO of Media Buyer Mastery

Read full article @ Entrepreneur

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Five Marketing Trends For Now — And What They’re Trying To Tell Us



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Spotting the “next big thing” can seem as tricky as choosing the best wave to surf before it’s begun to build. Even the most seasoned trendspotters — myself included — have uttered (or at least thought) the words: “I didn’t see that coming.”

Some trends explode without anyone spotting them on the horizon. This is the complexity of the waters we as marketeers navigate every day and what makes it such a fascinating business to work in. There’s little time to gather thoughts or take stock before the big wave has passed by those who weren’t alert to its potential.

Marketing has changed more in the past five years than in the five decades before it. This velocity of change shows no sign of slowing; here are five marketing trends that speak volumes about today’s audience — catch them while you can.

1.    Diamonds Are Forever

The diamond-jewelry phenomenon sweeping the U.S. and China has caught many off guard—not many foresaw that Millennials and their Gen-Z successors would drive the gemstone’s resurgence. Unexpected, right? But according to De Beers’ Insight Report, Millennials account for 60% of diamond jewelry demand in the U.S. and almost 80% in China.

Read full article @ Forbes

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You Definitely Need an Elevator Pitch. Here’s a Simple Way to Create One.



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What’s an elevator pitch? “It’s the rare ability to capture the interest and imagination of someone you have just met–in about the time it would take both of you to enter an elevator, travel down to the lobby level, and then cross the office building foyer together.”

That definition is by Mark Wiskup, author of The It Factor: Be the One People Like, Listen To, and Remember. Here’s why elevator pitches are so important, according to Wiskup: “Great communicators, those who connect quickly and strongly with others all the time, know how to communicate the essence of their message–succinctly and in a memorable way–whether or not there’s an elevator in sight.” 

Effective elevator pitches, writes Wiskup, are “memorable, vivid, and unique to your voice and the way you talk.”

Once you know how to deliver your elevator pitch, you can use it all the time: “at industry conferences, at community networking meetings, on soccer or Little League fields, or at the board meetings at church.”

There are many methods you can use to build a pitch–for example, here’s how to overcome many common obstacles–but today I’ll share Wiskup’s four-step approach:

1. Describe your business without using any (not even a little) jargon

“The first words that come out of your mouth in your elevator pitch should be a brief and memorable description of your business,” writes Wiskup.

Easy, right? Not so fast! “Here comes the hard part: I’m going to ask that your description exclude all industry jargon” because jargon “destroys your ability to be compelling and unique.”

By Alison Davis Founder and CEO, Davis & Company @alisonbdavis

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