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Five Marketing Trends For Now — And What They’re Trying To Tell Us

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Spotting the “next big thing” can seem as tricky as choosing the best wave to surf before it’s begun to build. Even the most seasoned trendspotters — myself included — have uttered (or at least thought) the words: “I didn’t see that coming.”

Some trends explode without anyone spotting them on the horizon. This is the complexity of the waters we as marketeers navigate every day and what makes it such a fascinating business to work in. There’s little time to gather thoughts or take stock before the big wave has passed by those who weren’t alert to its potential.

Marketing has changed more in the past five years than in the five decades before it. This velocity of change shows no sign of slowing; here are five marketing trends that speak volumes about today’s audience — catch them while you can.

1.    Diamonds Are Forever

The diamond-jewelry phenomenon sweeping the U.S. and China has caught many off guard—not many foresaw that Millennials and their Gen-Z successors would drive the gemstone’s resurgence. Unexpected, right? But according to De Beers’ Insight Report, Millennials account for 60% of diamond jewelry demand in the U.S. and almost 80% in China.

Read full article @ Forbes

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How to Improve Instagram Post Engagement: 4 Tips

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Do you want your Instagram content to perform better? Wondering how  to optimize your Instagram feed posts?

To learn how to optimize your Instagram posts for more engagement, read the article HERE!

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How to Use Instagram Stories to Build Your Audience

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How do you know when you’re using Instagram Stories like a professional? The short answer is: you’ll see it in your analytics.

For the long answer, read on.

But first: why develop an Instagram Stories strategy at all? Well, it’s the statistics. About half of Instagram’s monthly users are using Stories. That’s 500 million people posting 1 billion Stories every day. And about 62% of those people say they’ve become more interested in a brand or product after seeing it in their Stories.

For their part, brands have responded to the channel’s popularity by posting an average of 2.5 Instagram Stories a week. Also, 4 million brands are advertisers on Stories, as of January 2020. And given the state of the world, it’s very possible those numbers will go up in 2020.

Whether you’re just getting started or looking to master the latest subtleties, we’ve got the complete rundown on best practices for this format.

Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

How to use Instagram Stories

Instagram Stories—a camera-first fullscreen visual format that disappears after 24 hours, modelled after Snapchat—doesn’t show up in the Instagram news feed. This means that users can post easily and rapidly to their followers without worrying about overloading them.

Also, compared to the polished reputation of the Instagram aesthetic, the vibe is definitely a little more rough around the edges. This is good news for novices: diving in doesn’t require hiring a videographer. Even billion-dollar companies are posting iPhone videos of office dogs.

Here are some quick tutorials to help you dip your toes in.

Read more….

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8 Instagram Stories Hacks to Give You a Creative Edge

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Want to give your Instagram stories a creative edge? Looking for hidden features to try out?

In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.

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