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For Hispanic Consumers, a Different Digital Divide

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s digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Early in the digital era, Hispanics did lag significantly in internet penetration. That’s no longer the case, though. We estimate that 82.8% of Hispanics will be internet users this year—with penetration differing just marginally from the 85.0% figure for the total population.

Hispanics were early adopters of smartphones. And though the population in general has caught up, smartphone penetration among Hispanics is a robust 69.1%, on par with that of black, white and Asian consumers. Hispanics have also adopted online social networks in large numbers, and we estimate that 65.5% will be users this year—slightly higher than the 60.5% figure for the total population.

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Marketing

Instagram Creator Accounts: What Marketers Need to Know

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Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.
Instagram Creator Accounts: What Marketers Need to Know by Jenn Herman on Social Media Examiner.

What Is an Instagram Creator Account?

When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger brands and influencers have continued to ask for more insights and details on their audiences along with other features.

As a result, Instagram introduced creator accounts. This account type is currently limited to accounts with more than 10,000 followers that are also connected to a Facebook business page. As of this writing, Creator Studio is also limited to a beta testing phase, which means it’s not available to everyone.

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Four Digital Promotional Plans – Promote Your Restaurant or Retail Business

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visit to view at www.UrbanMarketing.us

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Everything You Need to Know About LinkedIn Video in 2019

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Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content.

In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members.

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t.

Ready to get on board yet? This guide will cover everything you need to know about LinkedIn video, from the basics on how to use LinkedIn native video, to technical specifications.

And if you’re looking for that spark of inspiration click HERE for a roundup of examples and ideas by #hootsuite

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