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Gruden chews out Redskins after loss to Cardinals

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GLENDALE, Ariz. — The Washington Redskins got kicked in the gut by the Arizona Cardinals during the game and then chewed out by their own coach afterward.

Redskins coach Jay Gruden scolded his players after Sunday’s 31-23 loss, his voice carrying through the walls of the locker room. Washington has lost two in a row and has fallen behind Tampa Bay for the sixth and final playoff spot.

“This is the hottest I’ve ever seen him,” Redskins defensive end Chris Baker said. “He has every right to be as mad as he is because we’re too good for this. If we want to get to that next step and have another chance to get to the playoffs, we have to handle our business.”

Gruden was upset with how the Redskins started the game. For the second consecutive game, the defense allowed the opposition to drive for an opening touchdown. On Sunday, the Cardinals marched 75 yards in 15 plays.

When the offense had a chance to respond, it gained 9 yards on first down — followed by consecutive false-start penalties and a 10-yard sack on third down.

“I don’t like the way we came out,” said Gruden, still looking upset as he began his postgame press conference. “That’s not the way we want to come out of a football game, getting ready for a good team on the road. I don’t like the fact that we had two turnovers and we didn’t cause any. I don’t like the fact we lost the game. It was a good team. Hats off to coach [Bruce] Arians and the Arizona Cardinals, but I feel we underachieved today and that’s very frustrating.”

It was the same message players said he delivered to them.

“You can’t come out flat like that,” Baker said.

Read more @ ESPN

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Marketing

5 Ways to Use Psychology to Improve Your Content Marketing

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Psychology is the cornerstone of all marketing – especially the psychology of persuasion.

Unfortunately, some marketing has evil potential. Think of cigarette ads of yesteryears or those Facebook ads where a digital marketing agency is guaranteed #1 on Google.

Nowadays, we see companies of all sizes promote unfair promises while hiding behind BS awards or previous successes but no growth of character or business since those awards or achievements.

Although these marketeers with evil intentions and practices exist, the remaining ones – thankfully the bulk of them – have positive intentions.

I once gravitated toward the malignant types, but learned my lessons and will only work with those of genuine and ethical purposes.

Happiness spreads, and it’s a marketer’s job to ultimately spread that happiness. Turbocharge it. Make it part of your personal, business, or agency’s mission statement.

The quickest route forward is to impress and influence for the good, which has a natural byproduct of happier people and increased ROI.

To do so, consider using the following psychological principles within your content marketing.

Many of the strategies discussed below are rooted in principles found in Robert B. Cialdini’s “Influence: The Psychology of Persuasion”. Read that book.

Read full story @ Search Engine Journal

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Entrepreneurship

Women Entrepreneurs Get Another Funding Option

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No surprise, women entrepreneurs have a harder time raising capital than their male counterparts. However, it is scaling companies — the 1% of companies raising venture capital to grow to be billion-dollar companies — that get all of the media attention. Far more entrepreneurs have more modest growth goals. These companies are more likely to seek loans.

Whether debt or equity, women-owned businesses use fewer types of financing options than their male counterparts, according to the 2016 Small Business Credit Survey: Report on Women-Owned Firms. Even when they are a low credit risk, they are less likely to get approved for a loan: 68% compared to 78% for their male counterparts.

Read full story @ Forbes

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Marketing

20 new content ideas for the social media savvy business

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So your business already has an active social media presence, you’ve already got a well-researched strategy, and you’re feeling pretty savvy when it comes to marketing your business over social networks.

Believe it or not, now isn’t the time to say ‘mission accomplished’ and start high fiving your colleagues. A social media content strategy should be in constant development; changing with the trends and shifting with your engagement levels.

With that in mind, here are some less-than-basic content ideas that you may not have tried before…

New content ideas for businesses on social media

1. Weekly challenges – People love to be challenged. Whether it’s an industry-relevant riddle or a mini Wordsearch, it’ll offer your audience a great incentive to return to your social channels week by week.

2. Fill in the caption – A great idea for Instagram is to post an image and ask your followers to suggest the caption. Ideally, caption suggestions will be fairly amusing.

3. Live video – Live video is always popular. Give your followers a tour of the office, or host a tutorial or webinar.

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