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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

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Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth—but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful.

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

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How to Use Instagram Tagging: A Strategy for Exposure (Watch on YouTube)

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How to Use Instagram as a Sales Funnel Without Ads

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Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

You’ll discover how to use Elise’s Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each stage of the Story Seasons customer journey.

Read more HERE

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How to Convert More Instagram Traffic: 3 Tips

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Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram?

In this article, you’ll discover three tips to improve the chances that people on Instagram will convert into customers on your website.

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