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How to Analyze Your Facebook Ad Performance: 9 Ways

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Are your Facebook ads working for you? Wondering which metrics you should be tracking?

In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

#1: Assess Awareness

When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

  • Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100.
  • Impressions: The number of times people saw your content, even if the same person saw the ad multiple times. If your ad was shown to 100 people who each viewed it twice, you’d have 200 impressions.

The importance of these metrics varies depending on your campaign type and goals. A campaign optimized for link clicks, for instance, won’t necessarily need to measure awareness but one optimized for awareness would.

One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the same ad to people multiple times might cause ad fatigue or annoy your audience, leading them to click Hide Ad and mark the ad as repetitive. In turn, your ad’s relevance score will decrease, leading to a higher CPC and CPM.

In a nutshell, your entire campaign will become much more expensive because the algorithm thinks your ad isn’t relevant, and you should therefore pay more to reach that audience.

#2: Evaluate Engagement

Engagement relates to any metric that reveals a person has interacted with your post, such as:

  • Likes
  • Shares
  • Comments
  • Clicks

The importance of these metrics will vary depending on the campaign type.

For example, a campaign optimized for conversions should focus more on monetary metrics but a campaign optimized for reach would prioritize these engagement KPIs. Why? Because likes and shares can increase the organic reach of the ad post.

Read full article at Social Media Examiner

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Invitation For You to Participate in The Upcoming “Mental & Emotional Well Being in Times of Crisis” Supplement – August 13th

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THE AWARD WINNING AFRICAN AMERICAN NEWSPAPER

CELEBRATING 55TH YEAR OF SERVICE

HEALTH, WELLNESS, and NUTRITION SUPPLEMENT

Your Invitation to Participate in The

Mental & Emotional Well Being in Times of Crisis Edition

FACT:   African Americans are at greater risk for health complications from infancy through adulthood.

FACT:  Knowing what risks to look out for will help you live a healthier life!

The Washington Informer will produce and publish quarterly pull out keepsake supplements on issues related to health, wellness, and nutrition in an effort to provide valuable information that may make a positive difference in the quality of life for our African American community.

The Washington Informer will publish the next installment of our highly anticipated Health, Wellness, and Nutrition special issues to address “Mental & Emotional Well Being in Times of Crisis” in our August 13th edition,

We will not only continue to discuss all aspects of the corona virus but will also examine other areas related to the mental health and wellness of our community.

Deadline for space reservations and submissions is August 3rd. Our papers are flying off the stands as people trust the information we distribute.  We will also distribute a digital edition through our web site, eblast and social media.

View our most recent edition @ https://www.washingtoninformer.com/march-2020-health-wellness-nutrition-supplement/

About The Washington Informer:

The Washington Informer is African American woman owned multi-media organization. Having recently celebrated 50 years of serving the community:

  • we reach about 42,000 print readers each week
  • 7500 eblast subscribers
  • 11 million monthly social media reach via Facebook, Twitter, and Instagram (and growing)
  • over 225,000 monthly page views on our website and our events reach the community at the grassroots level

The value of the outreach to the local community and the value of showing a relationship with The Washington Informer is something that cannot be measured…It may not be quantifiable. You can put all the measures you want on it, but how do you measure the partnership with an organization whose primary mission is to serve the African American Community?

We regularly win awards for our supplements, and this series will be of the same quality so your participation will provide you with tremendous value.

We offer sponsorship and advertising opportunities, while you help to provide high quality education and guides to services that address the issues of health disparities.

An informed and motivated community will yield the best potential advocates and participants for your programs or initiatives, and it is our belief that these supplements can help you to Educate, Inform, and Empower, our community by delivering messages through The Washington Informer.

SPONSORSHIP LEVELS

I – TITLE or PLATINUM (2) – $7,500

  • Two (2) full page color ads
  • One (1) half page color ad
  • Editorial space for two informational articles (500 – 750 words)
  • Logo on cover

 II – GOLD (2) – $5,000

  • One full page color ad
  • One half page color ad
  • Editorial space for two informational articles (500 – 750 words)

III – SECONDARY (4) – $3,500

  • One full page color ad
  • One half page color ad
  • Editorial space for one informational article (500 – 750 words)

ADVERTISING OPPORTUNITIES

  • Full page color – $3,000
  • Half page color – $1,500
  • Quarter page color – $1,000
  • Advertorial Submissions (500 – 750 words) – $900

DISTRIBUTION & VALUE ADDED

  • Inserted into Washington Informer total press run
  • Additional stand-alone copies made available upon request for your internal distribution (cost $250 per thousand)
  • Posted and archived on www.washingtoninformer.com
  • Distribution @ The Washington Informer store located within Dulles Airport
  • Distributed through Washington Informer via email blast (7,500 subscribers)
  • Distributed through The Urban Marketing Group email blast (27,000 subscribers)
  • 50,000 ROS Web site banner impressions

Please keep in mind that this is an opportunity to submit informational and educational articles as well as advertising.

Read more about The Washington Informer HERE.

To reserve your space, please contact The Urban Marketing Group @ 202-642-3894 or click HERE

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How to Use Instagram Tagging: A Strategy for Exposure (Watch on YouTube)

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How to Use Instagram as a Sales Funnel Without Ads

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Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

You’ll discover how to use Elise’s Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each stage of the Story Seasons customer journey.

Read more HERE

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