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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

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Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles?

In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

What Is “Your Dashboard” on LinkedIn?

Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

  • Who viewed your profile
  • Post/article views
  • Search appearances

To find your dashboard—which is available on both desktop and mobile—look at the top of your LinkedIn profile, below the About section. Note that your dashboard is private to you; no one else can access or view this information.

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

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Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth—but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful.

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

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15 Simple Ways to Increase Instagram Engagement

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Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting.

In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.

And we’re talking real, genuine ways of increasing engagement. You’re not going to learn how to cut corners with Instagram automation. (We’ve already tried that so you don’t have to.)

You’re not getting a step-by-step guide to joining an Instagram pod. (There are better ways than turning to Instagram engagement groups. Promise!)

And you’re definitely not going to learn about buying likes or followers. (Don’t do it. Just, don’t.)

Keep reading for effective tips and tricks that will have long-term results for your brand’s Instagram presence and reach.

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How to Know If Your LinkedIn Ads Are Performing

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Explore four LI ad-related metrics, discover average benchmarks to help you assess your campaigns, and learn how to use the Campaign Manager dashboard to simplify reporting. 

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