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How to Recover a Suspended Facebook Ads Account

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Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated.

Facebook Ads Account Suspension: Two Red Flags

You’re going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

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Marketing

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

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Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth—but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful.

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

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15 Simple Ways to Increase Instagram Engagement

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Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting.

In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.

And we’re talking real, genuine ways of increasing engagement. You’re not going to learn how to cut corners with Instagram automation. (We’ve already tried that so you don’t have to.)

You’re not getting a step-by-step guide to joining an Instagram pod. (There are better ways than turning to Instagram engagement groups. Promise!)

And you’re definitely not going to learn about buying likes or followers. (Don’t do it. Just, don’t.)

Keep reading for effective tips and tricks that will have long-term results for your brand’s Instagram presence and reach.

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How to Know If Your LinkedIn Ads Are Performing

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(Watch on YouTube)
Explore four LI ad-related metrics, discover average benchmarks to help you assess your campaigns, and learn how to use the Campaign Manager dashboard to simplify reporting. 

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