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How to Sell Anything – John Johnson Success Story

Urban Marketing Group Staff

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BLACK ENTERPRISE UNVEILS NATION’S LARGEST BLACK-OWNED BUSINESSES FOR 2018

Urban Marketing Group Staff

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In many ways, 2017 proved to be both triumphant and bumpy for the nation’s largest black-owned businesses.

Several companies on this year’s BE 100s had robust revenue growth. Others struggled with increased competition, customer retention, and setting themselves apart from larger mainstream rivals. Most still possess resourcefulness, creativity, and other resilient qualities. As such, they have developed the rare entrepreneurial drive to succeed in an uncertain business climate.

There were significant shifts, however: Coca-Cola Beverages Florida L.L.C. became a new billion-dollar revenue addition to the Top 100 rankings. And on the BE BANKS list, OneUnited Bank edged out Carver Federal Savings as the nation’s largest African American banking institution.

To find out the firms that comprise this year’s BE 100s—America’s largest black businesses across industrial/service, automotive and financial services sectors—you will find our series of lists and summaries of their performance here. This article represents a series of reports on how the BE 100s have fared in each industry. Our Annual Report on Black Business begins with a review of the leading black-owned businesses among industrial and service firms.

Read more at Black Enterprise by Jeffrey McKinney

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Nike Nearly Dropped Colin Kaepernick Before Embracing Him

Urban Marketing Group Staff

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Nearly a month after Colin Kaepernick was revealed as the face of Nike’s groundbreaking new advertising campaign, the unveiling videohas garnered more than 80 million views on Twitter, Instagram and YouTube.

The ads have sent Kaepernick into a new realm of celebrity, quickly becoming among the most talked-about and successful campaigns in recent years. And they have allowed Nike, which has a history of provocative marketing campaigns, to capitalize on the so-called Resistance movement in a way it only recently realized it could.

They are also yet another vehicle for Kaepernick to raise his own profile as a sort of civil rights entrepreneur unlike anyone before has, certainly in sports. He has signed deals to write a book — which is set to be published next year and will be accompanied by a speaking tour — and to develop a comedy series.

But it almost didn’t happen. In the summer of 2017, a debate raged in Nike’s headquarters in Beaverton, Ore., over whether to cut loose the controversial, unemployed quarterback — and the company very nearly did, according to two individuals with knowledge of the discussions who requested anonymity because of nondisclosure agreements each has with Nike.

When the company did decide to embrace the former San Francisco 49ers quarterback, it risked angering the National Football League, a Nike partner since 2012, but the company ultimately decided it was a risk worth taking, given the credibility the company would gain with the young, urban market it has long targeted.

Kaepernick ignited a national discourse in 2016 when he began kneeling during the playing of the national anthem before games to protest racism, social inequality and police brutality. He left the 49ers after the 2016 season and became a free agent, but executives throughout the N.F.L. considered him radioactive because of his on-field protests, which drew vocal criticism from President Trump, and no team signed him.

That left Nike’s sports marketing group flummoxed. There seemed to be little they could do with a lightning-rod professional football player who was not playing football.

Read more at The New York Times

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Disney redraws first black princess after anti-racism campaigners claim her skin is ‘too white’

Urban Marketing Group Staff

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Animators have been forced to re-draw Disney’s first black princess after anti-racism campaigners claimed she had been ‘whitewashed’ with lighter skin and straighter hair for her latest role.

Princess Tiana was the first black Disney princess, created for the film ‘The Princess and The Frog’ in 2009. She has been re-animated for the new film ‘Wreck It Ralph 2’, in which all the princesses have a sleepover.

When the trailer was released in May, fans noticed she looked considerably different – her skin was lighter and her corkscrew curls had been tamed to gentle waves.

Color of Change, an anti-racism charity that set up a petition to tell Disney to “stop whitewashing” their black characters, said it had been in conversation with Disney, which agreed to restore the princess to her “original depiction”.

Read more here

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