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How to Sell More Products on Instagram: 4 Tips That Work

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To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don’t have the right audience, you’ll have a difficult time converting them to customers.

One way to attract new followers is to use hashtags in your Instagram posts. Choose hashtags that your ideal customers might use, search for, or follow. Don’t be afraid to experiment. It might take some time to find the right combination of hashtags that reaches your ideal followers.

If you’re a local business or a restaurant (or even if you’re not), you’ll also want to add geolocations where your ideal customers are. Chances are they’ll look for a specific location and you’ll want to be there when they do.

Once you’ve developed a following that’s likely to convert, here are some ways to promote your products on Instagram.

Want to learn more? Click here for the full article @ The Social Media Examiner

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Marketing

How to Use YouTube Analytics to Grow Your Subscribers

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Five Marketing Trends For Now — And What They’re Trying To Tell Us

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Spotting the “next big thing” can seem as tricky as choosing the best wave to surf before it’s begun to build. Even the most seasoned trendspotters — myself included — have uttered (or at least thought) the words: “I didn’t see that coming.”

Some trends explode without anyone spotting them on the horizon. This is the complexity of the waters we as marketeers navigate every day and what makes it such a fascinating business to work in. There’s little time to gather thoughts or take stock before the big wave has passed by those who weren’t alert to its potential.

Marketing has changed more in the past five years than in the five decades before it. This velocity of change shows no sign of slowing; here are five marketing trends that speak volumes about today’s audience — catch them while you can.

1.    Diamonds Are Forever

The diamond-jewelry phenomenon sweeping the U.S. and China has caught many off guard—not many foresaw that Millennials and their Gen-Z successors would drive the gemstone’s resurgence. Unexpected, right? But according to De Beers’ Insight Report, Millennials account for 60% of diamond jewelry demand in the U.S. and almost 80% in China.

Read full article @ Forbes

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Marketing

Amazon Ads: What Marketers Need to Know

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Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

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