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How to Use Facebook Live in Your Marketing: An 8-Step Plan

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Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help?

In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.
How to Use Facebook Live in Your Marketing: An 8-Step Plan by Desiree Martinez on Social Media Examiner.

Why Facebook Live Video Is Still Relevant for Businesses and Marketers
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When it comes to video, Facebook wants pages to focus on creating content that’s original, engages viewers, and has longer view times. Facebook has also said that it will “limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value.”

Because Facebook wants users to stay on the platform and consume content, videos that capture and engage viewers will be given preferential treatment, especially if views are at least 3 minutes long.

A well-planned Facebook Live broadcast is a great way to share thoughtful, long-form content that engages viewers, ultimately playing to the algorithm.

Using live video as the catalyst for your video marketing will require some thought and a plan to make sure your broadcasts provide value to viewers. Here’s how to get started creating a Facebook Live video strategy for your business.

#1: Define the Audience for Your Facebook Live Video
You aren’t creating Facebook Live content just to make Facebook happy; you also need to provide value to your audience. So whom do you want to reach with your live streams? Take some time to review your customer avatar and look at your analytics to identify the people to whom you’ll be talking.

#2: Identify Business Goals for Your Facebook Live Broadcasts
As with all of your social media content, every Facebook Live broadcast should serve a purpose. What do you want to accomplish with your live streams?

Information about who your live video viewers are and how long they’re watching is revealed in your analytics. Find out what content people are engaging with and where they’re dropping off during your broadcasts. Use this information to improve your live video and build brand awareness for your page, product, or service.

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Marketing

New Instagram Scheduling and Messaging Tools

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5 Ways to Use Psychology to Improve Your Content Marketing

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Psychology is the cornerstone of all marketing – especially the psychology of persuasion.

Unfortunately, some marketing has evil potential. Think of cigarette ads of yesteryears or those Facebook ads where a digital marketing agency is guaranteed #1 on Google.

Nowadays, we see companies of all sizes promote unfair promises while hiding behind BS awards or previous successes but no growth of character or business since those awards or achievements.

Although these marketeers with evil intentions and practices exist, the remaining ones – thankfully the bulk of them – have positive intentions.

I once gravitated toward the malignant types, but learned my lessons and will only work with those of genuine and ethical purposes.

Happiness spreads, and it’s a marketer’s job to ultimately spread that happiness. Turbocharge it. Make it part of your personal, business, or agency’s mission statement.

The quickest route forward is to impress and influence for the good, which has a natural byproduct of happier people and increased ROI.

To do so, consider using the following psychological principles within your content marketing.

Many of the strategies discussed below are rooted in principles found in Robert B. Cialdini’s “Influence: The Psychology of Persuasion”. Read that book.

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20 new content ideas for the social media savvy business

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So your business already has an active social media presence, you’ve already got a well-researched strategy, and you’re feeling pretty savvy when it comes to marketing your business over social networks.

Believe it or not, now isn’t the time to say ‘mission accomplished’ and start high fiving your colleagues. A social media content strategy should be in constant development; changing with the trends and shifting with your engagement levels.

With that in mind, here are some less-than-basic content ideas that you may not have tried before…

New content ideas for businesses on social media

1. Weekly challenges – People love to be challenged. Whether it’s an industry-relevant riddle or a mini Wordsearch, it’ll offer your audience a great incentive to return to your social channels week by week.

2. Fill in the caption – A great idea for Instagram is to post an image and ask your followers to suggest the caption. Ideally, caption suggestions will be fairly amusing.

3. Live video – Live video is always popular. Give your followers a tour of the office, or host a tutorial or webinar.

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