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How to Use Google Data Studio to Analyze Your Facebook Ads

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Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

Click HERE

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Amazon Ads: What Marketers Need to Know

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Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

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6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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#1: Optimizing Your Facebook Ads Too Often

Dennis Yu

Most Facebook advertisers are constantly touching their ads (or “turning knobs” as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually happens is that each optimization resets your ad rank and puts your ad right smack back to the start of the learning phase.

This is the equivalent of planting a seed, digging it up after 5 minutes to see how much it’s grown, replanting it, and then digging it up again 5 minutes later.

I’ve heard this lament in almost every one of the last dozen meetings we’ve had with Facebook.

In a similar vein, making multiple ads doesn’t necessarily give you more chances to win. You want to get to 50 conversions per ad set per week. If you’re frittering your budget across dozens of ads, there isn’t one single ad with enough power (a strong conversion signal that overcomes statistical noise) to produce a winner.

That means you need to target larger audiences by pooling custom audiences and relying upon lookalike audiences of the custom audiences that convert.

I realize this is 180 degrees from what I preached 5 years ago. But today, the algorithm is smarter and the cost of traffic is much higher. Additionally, there are more ad placements on Facebook than we can manually optimize. You want Facebook to choose the mix for you based on your setting for your actual cost per lead and cost per conversion.

Facebook summarizes these techniques in something they call the Power 5. The way we think about it is that you build three-stage funnels of Awareness, Consideration, and Conversion. Then find your evergreen winners at each stage and keep putting more money into them.

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Advertise on GoGo Radio LIVE’s COFFEE & CRANK

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Advertise on our most popular show – COFFEE & CRANK – and get 4 hours of promotions LIVE!

1-hour slots (4 hr show) for $250. 

ABOUT 

The Coffee and Crank show airs Monday Wednesday and Friday 10am-2pm on GoGoRadio LIVE’s Facebook, YouTube and audio stream! 

  • Averages over 10,000 views per show
  • Over 400 shares
  • Over 3,000 comments

WHAT’S INCLUDED

  • Flyer/marketing design will be in rotation throughout the sponsored hour as well as verbiage for your business, promoted within the comments.
  • The host will also do mentions and reads throughout the hour (this can be freestyle or written by the client). 
  • Posts will also be made within all the GoGoRadio LIVE’s social media pages within that hour. 
  • We will promote your events, business, or services within that hour, and throughout the hour with flyers in full rotation.

#GoGoRadioLIVE #GGRL #WINDCRadio #WINDC #GoWinMedia #GoWin

CONTACT US TODAY!

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