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How to Use Hashtags on Instagram Stories: Do’s and Don’ts

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Costly Facebook Ad Mistakes and How to Fix Them

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Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

In this article, you’ll discover six Facebook advertising mistakes and how to fix them.

The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there’s no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided steps.

However, without a properly developed Facebook ad strategy based on your marketing assets, you can waste money implementing campaigns that aren’t structured to deliver the best results in the fastest time.

You need a plan of action that when implemented correctly delivers your desired result. Develop a Facebook advertising strategy that moves someone from being a stranger to becoming a paying customer through a series of ad campaigns otherwise known as a Facebook ad funnel.

There are three stages to a successful Facebook ad funnel: awareness, level 1 remarketing (also known as engagement remarketing), and level 2 remarketing (also called website remarketing).

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How to Run a Successful Instagram Contest or Giveaway

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

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Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth—but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful.

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

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