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How to Use Instagram as a Sales Funnel Without Ads

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Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

You’ll discover how to use Elise’s Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each stage of the Story Seasons customer journey.

Read more HERE

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Google’s Advertising Platform Is Blocking Articles About Racism

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On Martin Luther King Jr. Day this year, the Atlantic decided to recirculate King’s famous “Letter From Birmingham Jail,” which the magazine had run in its August 1963 issue and republished, in print and online, in 2018. Several hours later, the publication’s staff noticed that Google’s Ad Exchange platform, which serves many of the ads on the Atlantic’s website, had “demonetized” the page containing the letter under its “dangerous or derogatory content” policy. In other words: As part of its efforts to protect advertisers from offensive internet content with which they would not want their products to be associated, Ad Exchange had locked out one of the most important texts of the civil rights movement.

Google controls more than 30 percent of the digital ads market. A big chunk of that business happens through Ad Exchange, a marketplace for buying and selling advertising space across the web. According to its publisher policies, Google does not monetize, or allow advertising on, “dangerous or derogatory content” that disparages people on the basis of a characteristic that is associated with systemic discrimination—race, gender, sexual orientation, disability, etc. As the policy outlines, this might look like “promoting hate groups” or “encouraging others to believe that a person or group is inhuman.” Because of the scale of Google’s ad-serving business, however, it can’t enforce this policy on the front lines by hand, so instead the company uses an algorithm that, in part, scans for offensive keywords in articles. But the system doesn’t always take context into consideration. Several mainstream publishers, including Slate, have had articles demonetized under this policy when covering race and LGBTQ issues.

Read the entire article @ Slate.com

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How to Use Panoramiq Apps with Hootsuite

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Canonicalization: SEO Mythbusting

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