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How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

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Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads?

In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.
How to Use LinkedIn to Turn Cold Prospects Into Warm Leads by Josh Turner on Social Media Examiner.

#1: Recommend a Group Post for More Exposure to All LinkedIn Group Members

In the past, LinkedIn groups have had a kind of ghost-town feel. Instead of fostering connection, networking, and engagement, they were a den of self-promotion. As part of LinkedIn’s efforts to change this, groups are now part of the main LinkedIn platform instead of a side feature. It’s now easier to access them from the home page, and your group conversations have more visibility in the main feed.

LinkedIn groups used to allow group owners to deliver announcements to all group members via group messaging. Now group members will be informed of group updates and conversations via LinkedIn notifications in the LinkedIn app and on the home page.

Although groups have had their drawbacks, they’re fantastic positioning tools, even if your group doesn’t yet have the engagement you want to see.

As a group owner, it’s easier to stay top of mind because LinkedIn has a feature that lets you control which posts are promoted to your members. To recommend a group post, make sure you’re logged in as an admin to the group. Then navigate to the post you want to promote.

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How to Improve Instagram Post Engagement: 4 Tips

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Do you want your Instagram content to perform better? Wondering how  to optimize your Instagram feed posts?

To learn how to optimize your Instagram posts for more engagement, read the article HERE!

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How to Use Instagram Stories to Build Your Audience

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How do you know when you’re using Instagram Stories like a professional? The short answer is: you’ll see it in your analytics.

For the long answer, read on.

But first: why develop an Instagram Stories strategy at all? Well, it’s the statistics. About half of Instagram’s monthly users are using Stories. That’s 500 million people posting 1 billion Stories every day. And about 62% of those people say they’ve become more interested in a brand or product after seeing it in their Stories.

For their part, brands have responded to the channel’s popularity by posting an average of 2.5 Instagram Stories a week. Also, 4 million brands are advertisers on Stories, as of January 2020. And given the state of the world, it’s very possible those numbers will go up in 2020.

Whether you’re just getting started or looking to master the latest subtleties, we’ve got the complete rundown on best practices for this format.

Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

How to use Instagram Stories

Instagram Stories—a camera-first fullscreen visual format that disappears after 24 hours, modelled after Snapchat—doesn’t show up in the Instagram news feed. This means that users can post easily and rapidly to their followers without worrying about overloading them.

Also, compared to the polished reputation of the Instagram aesthetic, the vibe is definitely a little more rough around the edges. This is good news for novices: diving in doesn’t require hiring a videographer. Even billion-dollar companies are posting iPhone videos of office dogs.

Here are some quick tutorials to help you dip your toes in.

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8 Instagram Stories Hacks to Give You a Creative Edge

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Want to give your Instagram stories a creative edge? Looking for hidden features to try out?

In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.

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