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How to Use LinkedIn Video to Acquire More Customers

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Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help?

In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts.

Why Businesses Should Consider LinkedIn for Customer Acquisition

Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers.

That’s where having a robust social media presence on a platform like LinkedIn is advantageous. LinkedIn boasts more than 610 million users with 90 million senior-level influencers and 63 million members who are decision-makers in their organizations. It’s a platform where B2Bs can reach their target audience, generate leads, and ultimately acquire customers.

With a visitor-to-lead conversion rate of 2.74%, LinkedIn beats all other social media platforms including Facebook and Twitter. In fact, LinkedIn is 277% more effective in lead generation than both platforms. Investing in appropriately targeted marketing throughout the buyer’s journey can improve acquisition on LinkedIn.

While images and text have their own merits, recent trends demonstrate that videos rule the roost on social media. On LinkedIn, videos are shared more often than any other type of content. And on average, people spend 3x times longer watching LinkedIn video ads than static ads.

So if you’re not using LinkedIn video for your marketing, you’re missing out on a big opportunity to drive lead generation. Here’s how to get started creating LinkedIn video to improve your customer acquisition efforts.

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Marketing

How to Use Google My Business to Get More Customers

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Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life.

This comprehensive guide will show you how to get the platform up and running and working for your business immediately.

click HERE

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8 of the biggest social media moments in 2019

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As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year.

We’re not talking World Record Breaking eggs, Facebook’s all-caps rebrand, or Rihanna following Jagmeet Singh on Instagram. We’re talking about the big, social media landscape altering moments of 2019.

We simply can’t help ourselves if other trivial moments, like Jennifer Aniston breaking the Guinness World Record for fastest Instagram account to reach one million followers, slip in there. For the record, it happened in five hours and 15 minutes.

These are the moments that changed the game. That changed the rules of social media marketing, either explicitly or subtly. And that will change the way things are done in 2020.

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How to Turn Instagram Followers into Customers on Autopilot for Just $5 a Day

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