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Key Improvements for Instagram Stories ads

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How to Use a Pop-Up Facebook Group for Business

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Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group?

In this article, you’ll discover how to run a pop-up Facebook group for business.

When to Use a Pop-Up Facebook Group

Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn more about you, your company, and the problems you’re trying to solve, with the intention of generating sales for a service or offering. Think of it as a pre-launch event.

Even more powerful, you can use your pop-up group as a pre-launch tool and then pitch your sales process, which is also front-ended with something free like a webinar or video series.

Keep in mind that the group’s purpose is to focus on the “what” and the “why.” The mistake some marketers make is focusing too much on the “how” in the pop-up phase, which can turn people off. If your pop-up group is heavy on to-do’s and fills people’s feeds with lessons and actions for 4 weeks before even getting to a pitch, you may lose them.

Your paid offer at the end focuses on the how—the actionable strategies for people to achieve their goal. The pop-up group’s purpose is to identify ways people can get ready and feel empowered to take the next step in the process. Think of your group as a means to quickly grow a community of engaged people who are excited about a topic (the group’s focus), help them look past any apprehensions they may have, and prime them for a sale.

You can’t just launch a pop-up Facebook group without putting some careful thought into it, however. You need a plan to attract members to join your group, a compelling agenda, and strategies in place for closing a sale.

This article assumes you know how to properly set up a Facebook group. You can watch this playlist to learn more about setting up a Facebook group for business:

Read full story @ Social Media Examiner

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What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

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Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research.

Imagine you own a coffee shop. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection.

“I love the pastries here,” one says. “Especially the croissants.”

“Yeah, the croissants are great,” the other one replies. “But I’m not too crazy about cookies. Way too dry.”

You begin to wonder. Hmm. Does everyone feel this way about the cookies?

So you start to ask around. You hear other opinions about your coffee shop. You start to listen. Based on what you hear you start to make changes that people like.

And it works. Your customers are lining out the door to get a hold of your new cookies. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love:

Social listening

If you’re not using social listening, you’re leaving a lot of great insights on the table.

Here’s how you can get started—and the tools to make it simple.

Red full story @ Hootsuite

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10 Instagram Best Practices You Should Be Following in 2020

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Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer.

Just consider what your brand is up against.

Last year, businesses spent roughly $20 billion to advertise on Instagram. That’s $5.1 billion more than YouTube earned in 2019. This year, competition for Instagram users’ attention and loyalty will only grow more intense. Instagram Stories alone is expected to earn $1.7 billion in sales in 2020—with 150% revenue growth year over year. 

If you currently use or plan to use Instagram for business, best practices should guide your efforts. These 10 best Instagram practices are key to improving your results in 2020.

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

10 best practices for Instagram

Instagram is the place to showcase your brand authority, personality, and heart using the latest and best tools and techniques. Generic won’t cut it on this platform. If your presence is lacking, you’ll forfeit opportunities to connect—and lose out to other brands.

Here are ten ways to take your Instagram presence to the next level.

Read all @ Hootsuite

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