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The Connection Newspapers total market reaches an audience of more than 200,000 high-income readers through multiple print, web and digital platforms. Rather than outdated random selection, our business plan is database driven similar to those used with political strategists who seek to reach active voters rather than everyone. 

They strive to connect with consumers with high discretionary incomes who live in USPS postal carrier routes with the top 50% home values based on local tax assessments and in the top 50% income bracket based on census data from the IRS. Not surprisingly, these people generally are more affluent,  educated and active in all ways than most other members of their local communities.

The Connection Newspapers actually cover 15 communities throughout Northern Virginia and Potomac, Md. WE REACH YOUR AREA (see image below):
Your advertising campaign appears in any or all of our 15 demographically segmented markets in print, digital editions and on our websites via:
Audience totals more than 200,000 readers and viewers living in many of Northern Virginia’s most upscale suburbs as well as in exclusive Potomac, Md. To find out more – including our trade area, reach, readership, display ad sizes and more – please see our media kit contents below.

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