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Marketing & Advertising Co-op For African American Literature

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Marketing and Advertising  Co-op

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Three Affordable Options (+ individual marketing services HERE)

“INTRO”
  • One (1), 30-second book advertisement featured on the MahoganyBooks store’s in-store digital console @ 15,000 minimum impressions over a two-week span. (Ad slots capped at 5 per 2-week time frame.)
  • One (1) dedicated email sent to 5K local book buyers.
  • Book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com.
  • Web site banner ad featured on UrbanDMV.com @ 5,000 minimum impressions in a 30-day span (tracked link with “buy now” call-to-action purchase thru MahoghanyBooks.com.
  • Social media marketing posts, promoting your book or event, published daily for one week (Monday-Friday) via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer group. Reaches 25,000 urban consumers minimum DAILY (Monday – Friday) with interest in “African American Books”. Posts include:
    • Book Title + 50-100 word blurb or write up
    • Tracked link (directing customers to book “check out” link @ MahoghanyBooks.com)
    • Image or video
    • Hashtags (five)
    • Network accounts (one per network)
    • Geo-targeting, reaching a minimum of 10K urban consumers
  • Free report provided at the end of the program

TOTAL = $119

“COMPREHENSIVE”
  • One (1), 30-second book advertisement featured on the MahoganyBook store’s in-store digital console @ 30,000 minimum impressions over a three-week span.
  • Two (2), dedicated email sent to 5K local book buyers.
  • Book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com.
  • Web site banner ad featured on UrbanDMV.com @ 5,000 minimum impressions in a 30-day span (tracked link with “buy now” call-to-action purchase thru MahoghanyBooks.com).
  • Social media marketing posts, promoting your book or event, published daily for two weeks (Monday-Friday) via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer group. Reaches 50,000 urban consumers minimum DAILY (Monday – Friday) with interest in “African American Books”. Posts include:
    • Book Title + 50-100 word blurb or write up
    • Tracked link (directing customers to book “check out” link @ MahoghanyBooks.com)
    • Image or video
    • Hashtags (five)
    • Network accounts (one per network)
  • Free book marks: 100 and distributed in-store to MahoganyBooks customers.
  • Free report: provided at the end of the program

TOTAL = $219 

“PREMIUM”
  • One (1), 30-second book advertisement featured on the MahoganyBooks store’s in-store digital console @ 20,000 minimum impressions over a four-week span
  • Book prominently merchandised next to the MahoganyBooks checkout section for a four-week span
  • Two, dedicated emails sent to 5K local urban consumers
  • Book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com.
  • Web site banner ad featured on UrbanDMV.com @ 5,000 minimum impressions in a 30-day span (tracked link with “buy now” call-to-action purchase thru MahoghanyBooks.com.
  • Social media marketing posts, promoting your book or event, published daily for two weeks (Monday-Friday) via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer group. Reaches 100,000 urban consumers minimum DAILY (Monday – Friday) with interest in “African American Books”. Posts include:
    • Book Title + 50-100 word blurb or write up
    • Tracked link (directing customers to book “check out” link @ MahoghanyBooks.com)
    • Image or video
    • Hashtags (five)
    • Network accounts (one per network)
    • Weekly direct messaging to accounts that use hashtags relevant to African-American books (50-100 per week)
  • Washington Informer print ad (1/8 full color ad)
    • One-week Web site banner ad featured on The Washington Informer Web site linked to book purchase “check out” link @ MahoghanyBooks.com – FREE
    • Social media posts published to The Washington Informer Twitter and Facebook page
    • Free 300-word digital advertorial
  • Free bookmarks: 100 and distributed in-store to MahoganyBooks customers
  • Free report: provided at the end of the program

TOTAL = $349


Increase your visibility, increase your sales!

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