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Michelle Obama and her mother on adjusting to life at White House, new book, marriage

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Anacostia News

The Urban Marketing Group & Mahogany Books in Synergy to Promote Afro-American Literature

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Southeast Washington, DC  — If books are to reach their targeted audience, they need the right advertising and marketing. The Urban Marketing Group recently partnered with Anacostia’s MahoganyBooks (an innovative bookstore dealing with the sales of African American themed books), to offer publishers and authors of books written for, by, or about people of the African Diaspora American themed books affordable advertising and marketing packages that will enhance the visibility of their books to the targeted segment and in the long run, increase sales.

MahoganyBooks is a local independent bookstore that believes in social entrepreneurship and takes leadership role in the African American community by promoting reading, writing, and cultural awareness as tools to improve self-esteem, self-love and ultimately to enrich the lives of motivated individuals. MahoganyBooks is dedicated to meeting the literary needs of readers in search of books written for, by, or about people of the African Diaspora. With over 20 years of combined experience in the retail book industry, the store has witnessed the book industry’s highs and lows.

The Urban Marketing Group has long been an agency that connects entrepreneurs, business owners, and non-profits to consumers engaged in urban lifestyle and culture. The agency publishes content that educates, entertains, and empowers a highly influential audience. The agency’s team provides cost effective solutions that enhance the visibility of customers among urban consumers both locally (DMV) and nationally (USA).

MahoganyBooks and The Urban Marketing Group recently aligned forces to offer affordable advertising and marketing for Afro-American literature in order to get the books across to the people who need them. With MahoganyBooks tremendous stock of Afro-American literature and The Urban Marketing Group’s skill in creating connections and reaching targeted audiences, the partnership hopes to yield benefits not only to both parties, but to the authors and publishers of African American literature, and to everyone who loves to read them as well. The advertising and marketing packages available go for Intro (basic), Comprehensive (standard) and Premium packages.

“The partnership will offer a lot of things to Afro-American authors and publishers and will include book advertisements featured on the MahoganyBook store’s in-store digital console, dedicated emails sent to local book buyers, book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com, website banner ad featured on UrbanDMV.com, social media marketing posts promoting your book via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer groups. You can also track the advertising and marketing progress of your book. At the end of the program, Afro-American writers will be issued a free report of the entire process.” A representative from both groups remarked in a statement released about the partnership.

For more information about the partnership, please visit http://bit.ly/mahogany-book-promo or request for customized orders of AfroAmerican books by calling Jason Easley on 202-594-9899.

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Anacostia Events

Mahoghany Books Presents A Children’s Storytime Event featuring Simone Visits The Museum

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Anacostia Events

An Event to Empower our Children

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In a question and answer format, Wes Moore and Maureen Bunyan will guide an engaging and compassionate conversation:
1. How can you be a good parent, have a career and stay healthy when you don’t have a partner to pick up the slack?
2. How do you connect with a child when you can’t always be there?
3. How do you equip your child with the tools required for successful outcomes in spite of internal or external obstacles?

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