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New Instagram Scheduling and Messaging Tools

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5 Ways to Use Psychology to Improve Your Content Marketing

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Psychology is the cornerstone of all marketing – especially the psychology of persuasion.

Unfortunately, some marketing has evil potential. Think of cigarette ads of yesteryears or those Facebook ads where a digital marketing agency is guaranteed #1 on Google.

Nowadays, we see companies of all sizes promote unfair promises while hiding behind BS awards or previous successes but no growth of character or business since those awards or achievements.

Although these marketeers with evil intentions and practices exist, the remaining ones – thankfully the bulk of them – have positive intentions.

I once gravitated toward the malignant types, but learned my lessons and will only work with those of genuine and ethical purposes.

Happiness spreads, and it’s a marketer’s job to ultimately spread that happiness. Turbocharge it. Make it part of your personal, business, or agency’s mission statement.

The quickest route forward is to impress and influence for the good, which has a natural byproduct of happier people and increased ROI.

To do so, consider using the following psychological principles within your content marketing.

Many of the strategies discussed below are rooted in principles found in Robert B. Cialdini’s “Influence: The Psychology of Persuasion”. Read that book.

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20 new content ideas for the social media savvy business

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So your business already has an active social media presence, you’ve already got a well-researched strategy, and you’re feeling pretty savvy when it comes to marketing your business over social networks.

Believe it or not, now isn’t the time to say ‘mission accomplished’ and start high fiving your colleagues. A social media content strategy should be in constant development; changing with the trends and shifting with your engagement levels.

With that in mind, here are some less-than-basic content ideas that you may not have tried before…

New content ideas for businesses on social media

1. Weekly challenges – People love to be challenged. Whether it’s an industry-relevant riddle or a mini Wordsearch, it’ll offer your audience a great incentive to return to your social channels week by week.

2. Fill in the caption – A great idea for Instagram is to post an image and ask your followers to suggest the caption. Ideally, caption suggestions will be fairly amusing.

3. Live video – Live video is always popular. Give your followers a tour of the office, or host a tutorial or webinar.

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Facebook Campaign Budget Optimization: What Marketers Need to Know

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Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers

Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means that if all of your campaigns in the 56 days prior to the change have been set up using CBO, you won’t be able to turn it off and go back to setting budget at the Ad Set level.

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