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Promotion Extensions: Google’s New Digital Marketing Superhero

Urban Marketing Group Staff

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As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time.

As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary marketing challenge facing dealers is differentiating themselves in a sea of similar marketing.

We’ve known for many years that highlighting your current sales promotions and incentives in your ad copy is one way you can stand out from the crowd. Unfortunately, up until now there has been no easy and automated way to do this in your search ads.

Meet the AdWords extension

Google’s new promotion extension in AdWords is a quick and simple way to move special discounts and incentives directly into your ad copy on the search engine. The results are significant.

First, by adding timely offers into your paid search copy, you’re immediately differentiating your dealership from the 80% of dealerships that are simply running generic, cookie-cutter ads.

When your ads are different, they stand out. When they stand out, they get higher response rates. Higher response rates in turn lead to elevated positioning and lower relative costs per click.

In short, lots of good things happen when you differentiate.

Next, by adding promotion extensions, your paid search ads become more robust. They take up more real estate in the search engine results page (SERP), and they look different than other search ad extensions, adding to their value.

The added exposure and unique look are both increasingly important because more and more search results are being served via mobile devices.

Finally, you can easily manage promotion extensions within the AdWords editor to automate start and end dates. This seems like a minor detail, but is a game-changer for anyone managing a robust and comprehensive paid search campaign. This is especially true in the automotive industry, where rebates, promos, and incentives are very date-driven.

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Marketing

COLIN KAEPERNICK AD PUSHES NIKE SOCIAL MEDIA BRAND MENTIONS UP 135%

Urban Marketing Group Staff

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Nike’s stock may be down, but its social media impressions are drastically up following the launch of its new ad campaign featuring Colin Kaepernick, one of the most polarizing athletes in sports.

The billion-dollar athletic apparel company marked the 30th anniversary of its “Just Do It” campaign with a new ad on Monday that pictures a close-up of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” The former NFL quarterback has not played professional football since he was signed with the San Francisco 49er in 2016 and began kneeling during the national anthem in protest of police brutality and racial injustice. The #TakeAKneeprotest has triggered both an outpour of support and a firestorm of backlash from critics like President Donald Trump, who call the protest unpatriotic and disrespectful toward the American flag and military servicemen and servicewomen.

Rather than remaining neutral in the heated debate, Nike placed the 30-year-old athlete at the center of a major campaign, sparking an emotional fray on social media. Critics vowed not to purchase Nike products using hashtags like #NikeBoycott and #JustDont. Others went as far as to burn or cut their swoosh-branded clothes and sneakers.

According to social media analytics firm Talkwaker, there have been more than 2.7 million mentions of Nike and counting since Monday. That’s a 1,400% increase compared to the previous day. Plus, Nike brand mentions increased by 135% compared to last week.

Read more @ Black Enterprise by Selena Hill

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Marketing

For Hispanic Consumers, a Different Digital Divide

Urban Marketing Group Staff

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s digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Early in the digital era, Hispanics did lag significantly in internet penetration. That’s no longer the case, though. We estimate that 82.8% of Hispanics will be internet users this year—with penetration differing just marginally from the 85.0% figure for the total population.

Hispanics were early adopters of smartphones. And though the population in general has caught up, smartphone penetration among Hispanics is a robust 69.1%, on par with that of black, white and Asian consumers. Hispanics have also adopted online social networks in large numbers, and we estimate that 65.5% will be users this year—slightly higher than the 60.5% figure for the total population.

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Entrepreneurship

Business Cards: How a Tiny Piece of Cardstock Can Make a Lasting Impression – Check This Deal Out

Urban Marketing Group Staff

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Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.

In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.

Business cards are a great way to leave a positive impression with someone, so here is how to make them count.

1. Balance Creativity & Professionalism

With so many online services that provide thousands of templates for creating a business card, it can be  tempting to get  carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.

Remember to design your card based on your industry and  make your name/logo the largest element on the card. If you are a clothing store, you may want to use  bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.

2. Include the Right Information

Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.

If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.

3. Hand Them Out

When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.

It’s best  to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you!

By Manta.com

Check out our printing specials for business cards HERE.

 

 

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