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Support for Black-owned businesses skyrocketed to historic levels in the last 2 months, according to a new Yelp report

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Interest in supporting Black-owned businesses has never been so high, according to a Yelp report released on Wednesday.

Search activity for Black-owned businesses on Yelp increased by 7,043% in the last two months compared to the same period in 2019. Yelp users searched for Black-owned businesses over 2.5 million times between May 25 to July 10. In 2019, there were around 35,000 similar searches during the same period.

Justin Norman, Yelp’s vice president of data science, told Business Insider in an email that Yelp has never seen such a significant increase in support for Black-owned businesses.

Read more @ Business Insider

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Google adds ‘Black-owned’ business attribute to local listings

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Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings.

Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below.

Why we care

Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black Lives Matter movement gained momentum. Distinguishing Black-owned businesses in local search may help those businesses attract visibility in Search and Maps and gain customers.

“With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most,” Jewel Burks, head of Google for Startups U.S. said in Thursday’s announcement.

Google is also adding the new attribute to its digital skills training program Grow with Digital Coaches, an initiative designed to help Black and Latinx small businesses reach new customers.

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Warner Records Promotes Chris Atlas to Executive VP, Urban Music & Marketing: Exclusive

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Chris Atlas has been promoted to executive vp, urban music & marketing for Warner Records, following a three-year tenure as the label’s senior vp, head of urban marketing. Based at the company’s Downtown Los Angeles headquarters, Atlas reports to Warner’s co-chairman/COO Tom Corson.

“With 25 years in this business, Chris’s breadth of experience and knowledge is extraordinary, and he has forged deep relationships throughout the industry,” said Corson in a statement. “Since joining us [in 2017], he has created and driven a series of brilliant, cultural, groundbreaking campaigns that have broken artists and set long-term careers in motion. Chris’s authenticity, passion and insight have made him one of the most admired execs across the music and marketing worlds. [Co-chairman/CEO] Aaron Bay-Schuck and I are thrilled to announce his new post on our leadership team.”

Atlas, also a member of Warner Music Group’s newly created Executive Diversity & Inclusion Council, has strategized and led marketing campaigns for Warner Records’ growing R&B/rap roster. In addition to recently signed 13-year-old Keedron Bryant, who garnered viral attention for his George Floyd-inspired anthem “I Just Wanna Live,” Atlas has devised campaigns for NLE Choppa, Saweetie, Wale, Andra Day, IDK, YFN Lucci and Shordie, Shordie as well as OVO Sound/Warner artists PartyNextDoor, dvsn and Roy Woods.

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BET FOUNDER BOB JOHNSON SAYS THIS 401(K) PROGRAM WOULD GENERATE $191 BILLION IN RETIREMENT SAVINGS FOR BLACK WORKERS

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The plan makes it easier for American workers to move 401(k) assets from one employer plan to another, thus reducing premature cash-outs, preserving retirement savings, and improving financial well-being, according to a news release. Auto portability protects retirement savings for employees most vulnerable to cashing out, particularly Black and Hispanic workers.

Robert L. Johnson, founder and chairman of The RLJ Cos., and majority owner of Retirement Clearinghouse, has been a leading proponent of closing the wealth gap between Blacks and whites, using auto portability as one of the ways to achieve that. He told Black Enterprise Tuesday that if the large 401(k) record keepers, including the likes of Vanguard and Fidelity,  would embrace auto portability, it would generate $191 billion in retirement savings for 20 million Black workers over a generation.

He added that the Business Roundtable, which he says represents about 200 of the largest U.S. companies, has endorsed the national implementation of 401(k) auto portability.

Read entire article at Black Enterprise

 

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