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The Consequences Of Cleaning Up The Anacostia River

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Marketing

How to Analyze Your Facebook Ad Performance: 9 Ways

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Are your Facebook ads working for you? Wondering which metrics you should be tracking?

In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

#1: Assess Awareness

When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

  • Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100.
  • Impressions: The number of times people saw your content, even if the same person saw the ad multiple times. If your ad was shown to 100 people who each viewed it twice, you’d have 200 impressions.

The importance of these metrics varies depending on your campaign type and goals. A campaign optimized for link clicks, for instance, won’t necessarily need to measure awareness but one optimized for awareness would.

One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the same ad to people multiple times might cause ad fatigue or annoy your audience, leading them to click Hide Ad and mark the ad as repetitive. In turn, your ad’s relevance score will decrease, leading to a higher CPC and CPM.

In a nutshell, your entire campaign will become much more expensive because the algorithm thinks your ad isn’t relevant, and you should therefore pay more to reach that audience.

#2: Evaluate Engagement

Engagement relates to any metric that reveals a person has interacted with your post, such as:

  • Likes
  • Shares
  • Comments
  • Clicks

The importance of these metrics will vary depending on the campaign type.

For example, a campaign optimized for conversions should focus more on monetary metrics but a campaign optimized for reach would prioritize these engagement KPIs. Why? Because likes and shares can increase the organic reach of the ad post.

Read full article at Social Media Examiner

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Entrepreneurship

How Entrepreneurs Are Connecting the World With IoT

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Some have dubbed the Internet of Things, or IoT, the “Intelligence of Things,” and even the “Internet of Everything.” Whatever they call it, there is no doubt that IoT has been steadily emerging and shaping our future. Put simply, IoT eliminates the need for human interaction with other humans or computers to transfer data. 

IoT already has numerous uses — smart homes, connected cars and smart retail to name a few — and it is expected to have an even larger impact on our lives in the future. Gartner reports that in the year 2017, there were more than eight billion IoT-connected devices in the world, while in 2018, that figure surpassed nine billion. It is expected that in 2020, IoT-connected devices worldwide will close to 21 billion.

Read full story @ Entrepreneuer here >>> https://www.entrepreneur.com/article/341451

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