Connect with us

Marketing

The Power Of Digital Content Marketing

Avatar

Published

on

Spread the love

I love content. There are so many ways to leverage great content and its many different elements.

Most people understand the value of content as a stand-alone. But you can squeeze so much long-term value from it by strategically approaching and leveraging different formats based on your goals and business objectives.

Here’s why content marketing can help your brand take off, and how to use it to its full potential:

Content Is King, Across All Teams

If you understand how each specific team in your company uses content, you can produce synergies to make them stronger. What is your email marketing team trying to accomplish? How about sales or paid media?

If, say, your client has a new product launch that receives press mentions and reviews, your email team could leverage that content in a newsletter. And sales can use content and press to support their initiatives. If you have a content marketing calendar working in conjunction with your sales, marketing and business development teams, your dollar can be stretched further.

Short-Term Spend, Long-Term Gain

Although initially content marketing carries an employee cost — time for ideation, tools to conduct keyword research, production resources such as writing and shooting video, and boosting to a broader audience — it can become super low-cost in the long run, while supporting business initiatives and hitting goals. Digital marketing content can be evergreen, repurposed, republished, amplified, syndicated and seasonal. It can last forever.

REad full article @ Forbes here https://www.forbes.com/sites/forbesagencycouncil/2019/11/08/the-power-of-digital-content-marketing/#7e31c22c6d03

Leave your vote

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

#UrbanDMV

Invitation For You to Participate in The Upcoming “Mental & Emotional Well Being in Times of Crisis” Supplement – August 13th

Avatar

Published

on

By

Spread the love

THE AWARD WINNING AFRICAN AMERICAN NEWSPAPER

CELEBRATING 55TH YEAR OF SERVICE

HEALTH, WELLNESS, and NUTRITION SUPPLEMENT

Your Invitation to Participate in The

Mental & Emotional Well Being in Times of Crisis Edition

FACT:   African Americans are at greater risk for health complications from infancy through adulthood.

FACT:  Knowing what risks to look out for will help you live a healthier life!

The Washington Informer will produce and publish quarterly pull out keepsake supplements on issues related to health, wellness, and nutrition in an effort to provide valuable information that may make a positive difference in the quality of life for our African American community.

The Washington Informer will publish the next installment of our highly anticipated Health, Wellness, and Nutrition special issues to address “Mental & Emotional Well Being in Times of Crisis” in our August 13th edition,

We will not only continue to discuss all aspects of the corona virus but will also examine other areas related to the mental health and wellness of our community.

Deadline for space reservations and submissions is August 3rd. Our papers are flying off the stands as people trust the information we distribute.  We will also distribute a digital edition through our web site, eblast and social media.

View our most recent edition @ https://www.washingtoninformer.com/march-2020-health-wellness-nutrition-supplement/

About The Washington Informer:

The Washington Informer is African American woman owned multi-media organization. Having recently celebrated 50 years of serving the community:

  • we reach about 42,000 print readers each week
  • 7500 eblast subscribers
  • 11 million monthly social media reach via Facebook, Twitter, and Instagram (and growing)
  • over 225,000 monthly page views on our website and our events reach the community at the grassroots level

The value of the outreach to the local community and the value of showing a relationship with The Washington Informer is something that cannot be measured…It may not be quantifiable. You can put all the measures you want on it, but how do you measure the partnership with an organization whose primary mission is to serve the African American Community?

We regularly win awards for our supplements, and this series will be of the same quality so your participation will provide you with tremendous value.

We offer sponsorship and advertising opportunities, while you help to provide high quality education and guides to services that address the issues of health disparities.

An informed and motivated community will yield the best potential advocates and participants for your programs or initiatives, and it is our belief that these supplements can help you to Educate, Inform, and Empower, our community by delivering messages through The Washington Informer.

SPONSORSHIP LEVELS

I – TITLE or PLATINUM (2) – $7,500

  • Two (2) full page color ads
  • One (1) half page color ad
  • Editorial space for two informational articles (500 – 750 words)
  • Logo on cover

 II – GOLD (2) – $5,000

  • One full page color ad
  • One half page color ad
  • Editorial space for two informational articles (500 – 750 words)

III – SECONDARY (4) – $3,500

  • One full page color ad
  • One half page color ad
  • Editorial space for one informational article (500 – 750 words)

ADVERTISING OPPORTUNITIES

  • Full page color – $3,000
  • Half page color – $1,500
  • Quarter page color – $1,000
  • Advertorial Submissions (500 – 750 words) – $900

DISTRIBUTION & VALUE ADDED

  • Inserted into Washington Informer total press run
  • Additional stand-alone copies made available upon request for your internal distribution (cost $250 per thousand)
  • Posted and archived on www.washingtoninformer.com
  • Distribution @ The Washington Informer store located within Dulles Airport
  • Distributed through Washington Informer via email blast (7,500 subscribers)
  • Distributed through The Urban Marketing Group email blast (27,000 subscribers)
  • 50,000 ROS Web site banner impressions

Please keep in mind that this is an opportunity to submit informational and educational articles as well as advertising.

Read more about The Washington Informer HERE.

To reserve your space, please contact The Urban Marketing Group @ 202-642-3894 or click HERE

Continue Reading

#UrbanDMV

How to Use Instagram Tagging: A Strategy for Exposure (Watch on YouTube)

Avatar

Published

on

By

Spread the love

Continue Reading

Marketing

How to Use Instagram as a Sales Funnel Without Ads

Avatar

Published

on

By

Spread the love

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

You’ll discover how to use Elise’s Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each stage of the Story Seasons customer journey.

Read more HERE

Continue Reading

Trending

Hey there!

Forgot password?

Don't have an account? Register

Forgot your password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Close
of

    Processing files…