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The Power Of Digital Content Marketing

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I love content. There are so many ways to leverage great content and its many different elements.

Most people understand the value of content as a stand-alone. But you can squeeze so much long-term value from it by strategically approaching and leveraging different formats based on your goals and business objectives.

Here’s why content marketing can help your brand take off, and how to use it to its full potential:

Content Is King, Across All Teams

If you understand how each specific team in your company uses content, you can produce synergies to make them stronger. What is your email marketing team trying to accomplish? How about sales or paid media?

If, say, your client has a new product launch that receives press mentions and reviews, your email team could leverage that content in a newsletter. And sales can use content and press to support their initiatives. If you have a content marketing calendar working in conjunction with your sales, marketing and business development teams, your dollar can be stretched further.

Short-Term Spend, Long-Term Gain

Although initially content marketing carries an employee cost — time for ideation, tools to conduct keyword research, production resources such as writing and shooting video, and boosting to a broader audience — it can become super low-cost in the long run, while supporting business initiatives and hitting goals. Digital marketing content can be evergreen, repurposed, republished, amplified, syndicated and seasonal. It can last forever.

REad full article @ Forbes here https://www.forbes.com/sites/forbesagencycouncil/2019/11/08/the-power-of-digital-content-marketing/#7e31c22c6d03

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How to Use Google My Business to Get More Customers

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Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life.

This comprehensive guide will show you how to get the platform up and running and working for your business immediately.

click HERE

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8 of the biggest social media moments in 2019

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As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year.

We’re not talking World Record Breaking eggs, Facebook’s all-caps rebrand, or Rihanna following Jagmeet Singh on Instagram. We’re talking about the big, social media landscape altering moments of 2019.

We simply can’t help ourselves if other trivial moments, like Jennifer Aniston breaking the Guinness World Record for fastest Instagram account to reach one million followers, slip in there. For the record, it happened in five hours and 15 minutes.

These are the moments that changed the game. That changed the rules of social media marketing, either explicitly or subtly. And that will change the way things are done in 2020.

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How to Turn Instagram Followers into Customers on Autopilot for Just $5 a Day

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