Connect with us

Entrepreneurship

Time To Think About Your 2020 Marketing Plan

Avatar

Published

on

Spread the love

While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right foot. Having been through this cycle more than a few times, I have come up with several tactics to make the process go more smoothly and hopefully lead to more effective marketing strategies over time.

Budgeting

Every company handles budgeting differently, particularly for the marketing department. I’ve worked for companies with a strict budgeting process, involving multiple meetings and semi-negotiations with finance to secure approval for an itemized budget each year. I have also worked with organizations where the marketing budget was fluid, allowing us to evaluate different opportunities as they arose, deciding whether to take on new expenses on a case-by-case basis.

If you are working with a more structured budget process, then this likely needs to be kicked off before the marketing plan itself can be addressed. One of the biggest challenges in working with a definitive, line-item budget is remaining nimble enough to test new ideas or take advantage of unforeseen opportunities that inevitably arise. My main suggestion for budgeting is to try to include a discretionary amount that you can devote to new opportunities that come up during the year. This helps you maintain some flexibility in your marketing plan each year.

Read more @ Forbes here https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/30/time-to-think-about-your-2020-marketing-plan/#3bad86734e7e

Leave your vote

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Entrepreneurship

MWR Financial – Home of the “Instant Payraise”! View video!

Avatar

Published

on

By

Spread the love
CLICK IMAGE BELOW TO REGISTER & VIEW VIDEO

Continue Reading

Entrepreneurship

Why Entrepreneurs Don’t Learn From Their Mistakes

Avatar

Published

on

By

Spread the love

Part of the folklore about successful entrepreneurs is that they succeeded because they first failed. “Fail fast,” entrepreneurs are often told, and you’ll learn valuable lessons that will help you in your next venture.

Read full story at The Wall Street Journal

Continue Reading

Entrepreneurship

How Entrepreneurs Are Connecting the World With IoT

Avatar

Published

on

By

Spread the love

Some have dubbed the Internet of Things, or IoT, the “Intelligence of Things,” and even the “Internet of Everything.” Whatever they call it, there is no doubt that IoT has been steadily emerging and shaping our future. Put simply, IoT eliminates the need for human interaction with other humans or computers to transfer data. 

IoT already has numerous uses — smart homes, connected cars and smart retail to name a few — and it is expected to have an even larger impact on our lives in the future. Gartner reports that in the year 2017, there were more than eight billion IoT-connected devices in the world, while in 2018, that figure surpassed nine billion. It is expected that in 2020, IoT-connected devices worldwide will close to 21 billion.

Read full story @ Entrepreneuer here >>> https://www.entrepreneur.com/article/341451

Continue Reading

Trending

Hey there!

Forgot password?

Don't have an account? Register

Forgot your password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Close
of

    Processing files…