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The Urban Marketing Group & Mahogany Books in Synergy to Promote Afro-American Literature

Urban Marketing Group Staff

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Southeast Washington, DC  — If books are to reach their targeted audience, they need the right advertising and marketing. The Urban Marketing Group recently partnered with Anacostia’s MahoganyBooks (an innovative bookstore dealing with the sales of African American themed books), to offer publishers and authors of books written for, by, or about people of the African Diaspora American themed books affordable advertising and marketing packages that will enhance the visibility of their books to the targeted segment and in the long run, increase sales.

MahoganyBooks is a local independent bookstore that believes in social entrepreneurship and takes leadership role in the African American community by promoting reading, writing, and cultural awareness as tools to improve self-esteem, self-love and ultimately to enrich the lives of motivated individuals. MahoganyBooks is dedicated to meeting the literary needs of readers in search of books written for, by, or about people of the African Diaspora. With over 20 years of combined experience in the retail book industry, the store has witnessed the book industry’s highs and lows.

The Urban Marketing Group has long been an agency that connects entrepreneurs, business owners, and non-profits to consumers engaged in urban lifestyle and culture. The agency publishes content that educates, entertains, and empowers a highly influential audience. The agency’s team provides cost effective solutions that enhance the visibility of customers among urban consumers both locally (DMV) and nationally (USA).

MahoganyBooks and The Urban Marketing Group recently aligned forces to offer affordable advertising and marketing for Afro-American literature in order to get the books across to the people who need them. With MahoganyBooks tremendous stock of Afro-American literature and The Urban Marketing Group’s skill in creating connections and reaching targeted audiences, the partnership hopes to yield benefits not only to both parties, but to the authors and publishers of African American literature, and to everyone who loves to read them as well. The advertising and marketing packages available go for Intro (basic), Comprehensive (standard) and Premium packages.

“The partnership will offer a lot of things to Afro-American authors and publishers and will include book advertisements featured on the MahoganyBook store’s in-store digital console, dedicated emails sent to local book buyers, book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com, website banner ad featured on UrbanDMV.com, social media marketing posts promoting your book via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer groups. You can also track the advertising and marketing progress of your book. At the end of the program, Afro-American writers will be issued a free report of the entire process.” A representative from both groups remarked in a statement released about the partnership.

For more information about the partnership, please visit http://bit.ly/mahogany-book-promo or request for customized orders of AfroAmerican books by calling Jason Easley on 202-594-9899.

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Anacostia News

Lynette Voss, Owner of Anacostia’s Vintage & Charm

Urban Marketing Group Staff

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Side note: this is literally one of my favorite places to shop. I love everything they have to offer. I’m a true fan and customer! I highly recommend! This write up is from The Anacostia Art Gallery e-newsletter. “Like” them here.

DC native Lynette Loss was raised in Historic Anacostia. She became interested in vintage clothing at a very young age. Despite her passion for art and fashion, she studied Accounting Business Administration and received a B.A. Degree from the University of the District of Columbia.Lynette wore only vintage suits at work, she received so many compliments that she decided to start a wardrobing business and named it “Lynnie’s Fashions!”

While working full-time and operating her own business, Lynette took a part-time Sales Associate position at Nordstrom. She quickly worked her way up to Assistant Manager after becoming a top seller in the Women’s Active, Handbags and Fashion Jewelry Department.Lynette managed several clothing stores, owned and operated kiosks in local malls.

She hosted several fashion shows, displaying all of her fabulous finds. Finally she decided to open a boutique of her very own. That’s when Vintage & Charmed was born!Lynette takes great pleasure searching and finding all of the one-of-a-kind fashions that reside in her boutique.

Vintage & Charmed is located in the Anacostia Arts Center. Open Tuesday through Sunday.

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Anacostia News

#RethinkSchool: Bringing Hopes and Dreams to Those Most in Need

Urban Marketing Group Staff

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Like moths to a light, people from all over the country gravitate to Washington, D.C. – longing to make a difference, witness history and understand the complexities of the political process. I am like many young transplants that moved to D.C. for work and began to understand the social justice issues that threaten those who are native to our nation’s capital.

However I, unlike many other young transplants, had to quickly navigate the complexities of the education system. From my own experience, I know the difference a quality education and support system can make on students growing up in poverty.

So, when I moved to D.C. as the sole caregiver for my teenage sister, I knew exactly what she needed to be able to thrive. She needed a quality education, healthy community and individuals who could serve as mentors. As I researched areas to live and send my sister to school, I discovered Anacostia is home to some of D.C.’s poorest and most violent neighborhoods. From food insecurity to lack of affordable housing, the residents in this community are confronted with daily obstacles.

When I got word that a new charter school, Digital Pioneers Academy (DPA), was opening in Anacostia, I was curious. I wondered if the founder received the same information about the area that I had. I wanted to know her hopes for the school and dreams for the poverty stricken community. Most of all, how they were going to Rethink School.

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Anacostia Homes

ICYMI: The Horizon Opens in Ward 7

Urban Marketing Group Staff

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On Tuesday, October 9, Mayor Bowser cut the ribbon on The Horizon, the short-term family housing program in Ward 7, marking another step forward in delivering on her promise to close and replace DC General Family Shelter with dignified, service-enriched programs across all eight wards. The Horizon is the second of three short-term family housing programs opening this fall, following the opening of The Kennedy in Ward 4.

At The Horizon, families will have access to service-enriched programming that will help them stabilize and exit homelessness. The site includes 35 family units, computer labs for residents, administrative space for staff and providers, outdoor playground and recreational space, age-appropriate indoor recreation space, a homework and study lounge, and other amenities.

Learn more about The Horizon and the Mayor’s plan to make homelessness rare, brief, and nonrecurring HERE.

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