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The Urban Marketing Group & Mahogany Books in Synergy to Promote Afro-American Literature

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Southeast Washington, DC  — If books are to reach their targeted audience, they need the right advertising and marketing. The Urban Marketing Group recently partnered with Anacostia’s MahoganyBooks (an innovative bookstore dealing with the sales of African American themed books), to offer publishers and authors of books written for, by, or about people of the African Diaspora American themed books affordable advertising and marketing packages that will enhance the visibility of their books to the targeted segment and in the long run, increase sales.

MahoganyBooks is a local independent bookstore that believes in social entrepreneurship and takes leadership role in the African American community by promoting reading, writing, and cultural awareness as tools to improve self-esteem, self-love and ultimately to enrich the lives of motivated individuals. MahoganyBooks is dedicated to meeting the literary needs of readers in search of books written for, by, or about people of the African Diaspora. With over 20 years of combined experience in the retail book industry, the store has witnessed the book industry’s highs and lows.

The Urban Marketing Group has long been an agency that connects entrepreneurs, business owners, and non-profits to consumers engaged in urban lifestyle and culture. The agency publishes content that educates, entertains, and empowers a highly influential audience. The agency’s team provides cost effective solutions that enhance the visibility of customers among urban consumers both locally (DMV) and nationally (USA).

MahoganyBooks and The Urban Marketing Group recently aligned forces to offer affordable advertising and marketing for Afro-American literature in order to get the books across to the people who need them. With MahoganyBooks tremendous stock of Afro-American literature and The Urban Marketing Group’s skill in creating connections and reaching targeted audiences, the partnership hopes to yield benefits not only to both parties, but to the authors and publishers of African American literature, and to everyone who loves to read them as well. The advertising and marketing packages available go for Intro (basic), Comprehensive (standard) and Premium packages.

“The partnership will offer a lot of things to Afro-American authors and publishers and will include book advertisements featured on the MahoganyBook store’s in-store digital console, dedicated emails sent to local book buyers, book advertorial published and archived to the “Books in the Spotlight” section of blog.MahoghanyBooks.com, website banner ad featured on UrbanDMV.com, social media marketing posts promoting your book via Twitter, Facebook, Google, LinkedIn, and Instagram from local book buyer groups. You can also track the advertising and marketing progress of your book. At the end of the program, Afro-American writers will be issued a free report of the entire process.” A representative from both groups remarked in a statement released about the partnership.

For more information about the partnership, please visit http://bit.ly/mahogany-book-promo or request for customized orders of AfroAmerican books by calling Jason Easley on 202-594-9899.

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Anacostia

The Colored Section : The Art of Zsudayka Nzinga & James Terrell RECEPTION

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The Colored Section is the latest work from the creative duo, James Terrell and Zsudayka Nzinga.

About this Event

JAMES STEPHEN TERRELL

James Terrell is a multi-disciplinary artist based in Northeast, Washington, DC. His paintings incorporate ideas of ancestry and identity alongside formal concerns of color and composition. Terrell holds a MFA in painting from Parsons School of Design and a BFA from Howard University. He has exhibited throughout Washington, DC for over 15 years, including at the Smithsonian Anacostia Community Museum and the Howard University Gallery of Fine Art. He works as an art teacher in the DC Public Schools.

ZSUDAYKA NZINGA

Zsudayka Nzinga is an acrylic artist from Denver, CO. her career as an artist. Her work is largely composed of messages regarding the experience of the black woman in america. Its aim is to start creating pieces that are definitive around the culture of “black”America as a tribe of new American African people. Zsudayka Nzinga’s work contains a lot of patterns and symbolism. The patterns are inspired by textile fabrics, Ankara and other culture fabric patterns and stained glass. There are often recurring images. She uses stained glass styled line work to communicate things are always in a state of change, coming together or moving apart but all are pieces that tell a story.

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Anacostia

Your Trusted News Legacy! The Washington Informer, Your Community News Source since 1964

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For over a half century The Washington Informer has delivered community journalism that brings perspective and voice to the issues that affect our neighborhoods, businesses, and lives.

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Thank you for your donation and supporting Black press.

Be a Part of The Washington Informer Legacy

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Anacostia

Join Kojo Nnamdi to learn about entrepreneurship east of the Anacostia

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I remember when I first moved to DC, it seemed like you couldn’t get in a taxi without hearing the mellifluous tones of Kojo Nnamdi asking important questions about life in our city. Now, you have a chance to watch him in action during a live taping of his show, on location from 6 to 8 pm on Tuesday, July 30 at the Anacostia Playhouse, 2020 Shannon Place SE, “to talk about the landscape of local businesses, jobs and entrepreneurship in Ward 8.”

Kojo will ask, “what does it take to open a business in a neighborhood that some residents feel has traditionally lacked shops, restaurants, and entertainment? As development ramps up East of the River—a new sports and entertainment arena in Congress Heights, Busboys and Poets in Anacostia, along with smaller local businesses—are longtime business owners, new entrepreneurs, and job seekers able to take advantage of the new growth? What are the businesses that are setting up shop—and will they serve the community surrounding them?

Register to attend here, and heed the organizers’ note that “seating is limited – first-come, first-served. Although registration is strongly recommended, it does not guarantee a seat.”

Don’t forget about our hot event: Join GGWash and the Urban Land Institute (ULI) Washington on Thursday, August 8, 6-8 pm at 700 Pennslyvania Avenue SE for a panel discussion about climate change, extreme urban heat, and resilience efforts that are happening in our own backyard. This event is $10 for GGWash Neighbors and $20 for the general public (note that prices increase by $5 after August 4). Neighbors can look for an email with the registration code or contact Jane Green. Not yet a GGWash Neighbor? Join today!

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