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Want to Buy Instagram Followers? Here’s What Happens When You Do

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Everyone buys Instagram followers, it seems like.

In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns out that everyone from Ellen to Taylor to Ariana has an outrageous percentage of fake Instagram followers—49% fake, 46%, and 46%, respectively.

Granted, Ms. Swift is probably not buying those Instagram followers. There are plenty of bots who follow big name users to attract other (hopefully real) users—and make themselves look more legitimate (a 0 follower count is your #1 red flag). Instagram also usually suggests big names to new users, as it doesn’t yet know much about new users’ preferences.

But that doesn’t faze smaller brands or newer influencers like (spoiler alert) Caroline Calloway, who recently admitted to buying tens of thousands of followers back when she was just starting out. (Reader, I gasped.)

The idea that you must have a certain number of followers to be taken seriously—especially as you get your brand up and running—has been floating around for years. Vanity metrics are all about appearances, after all.

And we know how much work it takes to get real Instagram followers. Shortcuts can be tempting.

But we wanted to test this particular shortcut out for ourselves.

So I bought some Instagram followers for my niece, Rosie, who is a burgeoning dog influencer. (Ok, ok, I admit: this is actually just an account where I stalk my friend’s dog.)

Read full article at Hootsuite HERE @ https://blog.hootsuite.com/buy-instagram-followers-experiment/?utm_campaign=cust_selfserve-alwayson-engagement-glo-en—-engagement_prog31_nov19_buy_instagram_followers%E2%80%94q4_2019&utm_source=nurture&utm_medium=email&utm_content=&mkt_tok=eyJpIjoiTm1aallUSXlNbUUwTVdFNCIsInQiOiJRdEFtenBaMmk4VUd6WDRPUmg0WHd4VTBIbTd4dDlpd0lmWlNLZm5RcVpHZXdOYUZ2Sld3SWVaXC9xUlV0QUtmSkR4WlRDV1MxdlFiNXV4dStzcDJTWHFlUTFiOXBQeHV2c0Q2WFFUbyt0d2Z0NDhSaGs2N3lQSkJIZmwwR1RXdXYifQ%3D%3D

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Costly Facebook Ad Mistakes and How to Fix Them

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Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

In this article, you’ll discover six Facebook advertising mistakes and how to fix them.

The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there’s no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided steps.

However, without a properly developed Facebook ad strategy based on your marketing assets, you can waste money implementing campaigns that aren’t structured to deliver the best results in the fastest time.

You need a plan of action that when implemented correctly delivers your desired result. Develop a Facebook advertising strategy that moves someone from being a stranger to becoming a paying customer through a series of ad campaigns otherwise known as a Facebook ad funnel.

There are three stages to a successful Facebook ad funnel: awareness, level 1 remarketing (also known as engagement remarketing), and level 2 remarketing (also called website remarketing).

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How to Run a Successful Instagram Contest or Giveaway

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

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Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

It’s true that the Facebook algorithm isn’t the only factor that affects reach—there are others at play, like Facebook’s continued growth—but it’s definitely one of the most important factors. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

In case you need a quick refresher, the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful.

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. And there’s now a button to click if you want to know why a post is showing up in your feed.

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