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WHAT CONTENT MARKETERS USE TO CREATE MEDIA YOU ACTUALLY CARE ABOUT

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Here’s how content marketers spot influencers, search-optimize their writing, conduct surveys for deep-dive research and more.

ontent’s a funny thing. Writers often chafe at the word for its almost Orwellian lack of descriptiveness. Add a hashtag, and #content doubles as an ironic acknowledgment of the online impulse toward eternal passive consumption. Infinite scrolls calls for infinite output.

With all that demand, it can feel like no one grasps the paramount importance of crafting thoughtful content that genuinely resonates — be it a blog post, a research roundup, the perfect viral video or some other piece of produced work — quite like those who create and amplify it do.

Unlike traditional advertising, content marketers bring brands to consumers’ attention not with invasive ads, but by entertaining and educating them. For San Francisco-based Tanaz Ahmed, currently of HackerRank, that has entailed being both creator and strategist. In addition to blog-writing, podcasts, research projects, customer interviews, she has also had a hand in social media, SEO and plenty else throughout her career. 

“Content marketers set strategies; it’s not just writing whatever comes to mind,” Ahmed said. “It’s usually part of broader campaigns. People sometimes aren’t aware that’s part of our role, and such a big part.”

Another Bay Area-based content marketer, Amisha Gandhi, focuses on B…

Read full story at https://builtin.com/growth-hacking-marketing/content-marketing-tools

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Marketing

How to Recover a Suspended Facebook Ads Account

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Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated.

Facebook Ads Account Suspension: Two Red Flags

You’re going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

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How to Use Google My Business to Get More Customers

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Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life.

This comprehensive guide will show you how to get the platform up and running and working for your business immediately.

click HERE

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8 of the biggest social media moments in 2019

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As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year.

We’re not talking World Record Breaking eggs, Facebook’s all-caps rebrand, or Rihanna following Jagmeet Singh on Instagram. We’re talking about the big, social media landscape altering moments of 2019.

We simply can’t help ourselves if other trivial moments, like Jennifer Aniston breaking the Guinness World Record for fastest Instagram account to reach one million followers, slip in there. For the record, it happened in five hours and 15 minutes.

These are the moments that changed the game. That changed the rules of social media marketing, either explicitly or subtly. And that will change the way things are done in 2020.

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