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You Definitely Need an Elevator Pitch. Here’s a Simple Way to Create One.

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What’s an elevator pitch? “It’s the rare ability to capture the interest and imagination of someone you have just met–in about the time it would take both of you to enter an elevator, travel down to the lobby level, and then cross the office building foyer together.”

That definition is by Mark Wiskup, author of The It Factor: Be the One People Like, Listen To, and Remember. Here’s why elevator pitches are so important, according to Wiskup: “Great communicators, those who connect quickly and strongly with others all the time, know how to communicate the essence of their message–succinctly and in a memorable way–whether or not there’s an elevator in sight.” 

Effective elevator pitches, writes Wiskup, are “memorable, vivid, and unique to your voice and the way you talk.”

Once you know how to deliver your elevator pitch, you can use it all the time: “at industry conferences, at community networking meetings, on soccer or Little League fields, or at the board meetings at church.”

There are many methods you can use to build a pitch–for example, here’s how to overcome many common obstacles–but today I’ll share Wiskup’s four-step approach:

1. Describe your business without using any (not even a little) jargon

“The first words that come out of your mouth in your elevator pitch should be a brief and memorable description of your business,” writes Wiskup.

Easy, right? Not so fast! “Here comes the hard part: I’m going to ask that your description exclude all industry jargon” because jargon “destroys your ability to be compelling and unique.”

By Alison Davis Founder and CEO, Davis & Company @alisonbdavis

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Facebook commits $200 million to Black-owned businesses and organizations

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  • Facebook on Thursday announced it will commit $200 million to Black-owned businesses and organizations.
  • Facebook will also commit to increase the representation of people of color in the company’s leadership positions by 30%, including 30% more Black people, COO Sheryl Sandberg said.

Facebook on Thursday announced it will commit $200 million to Black-owned businesses and organizations.

“The past few weeks have compelled us to confront the reality of violence and injustice which members of the Black community face on a daily basis,” Facebook COO Sheryl Sandberg wrote in a post announcing the company’s initiative. “We have shared words of support for our friends, colleagues and communities. We need to take action as well.”

Read more @ CNBC.com

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HOW TO NEGOTIATE FEARLESSLY—EVEN IN TOUGH TIMES

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In her first book, negotiation guru Mori Taheripour offers readers more than a decade of expertise honed as both a faculty member at the Wharton School of Business and adviser to organizations such as the NFL and Goldman Sachs 10,000 Small Businesses program. Even in the midst of economic crisis, she insists, it’s important to negotiate—and to get creative about how.

Negotiations become more, not less, critical at times like these, when the economy is struggling and unemployment is running high. Whether you’re setting a price for your side hustle, or bargaining with clients or an employer seeking to downsize your regular pay, while you may not have much leverage in the moment, setting the stage for the comeback is key.

“It’s important to make sure that your clients don’t expect deep discounts to continue,” she says.

Read full story at Black Enterprise

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The Black Tax: Why African Americans Must Work Harder to Build Wealth

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After 400 years in this country, black families hold a fraction of the wealth of white families. And that is due, in part, to what is referred to as the “black tax.”

The term “black tax” is commonly used in South Africa, where it refers to the financial support that black professionals are expected to give their extended families. In the U.S. it also describes the racial dimensions that perpetuate a cycle of inequality such as lower pay and a lower standard of education.e

Read full article at Nasdaq

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